This book is pure gold. Data is absolutely essential, but it can also be overwhelming. In The Data Mirage, Ruben Ugarte lays out a practical roadmap that includes: deciding which data is necessary, choosing the right tools, managing your data, making sense of data, the people aspect of data, and much more.

This book provides incredibly useful frameworks and actionable strategies for implementing and using data in your organization. Very easy to read, well organized, lots of good visuals, and structured in such a way that allows you to come back and reference the material when you reach that stage in your data journey to refresh yourself on key questions and steps. Highly recommended for anyone who wants to get a handle on data at their organization.

Ruben's book covers the fundamental ideas that executives should know about data and how to be data-driven. I think he nails the point that people and processes are trickier to solve than technology.