Hi, I’m Ruben Ugarte
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LATEST Essays

Deciding to Sell Shovels as a Strategy
Who would have thought that a dead children’s book author would become the biggest content partner to Netflix? That’s what happened after Netflix spent $700 million acquiring the rights to Roald Dahl’s books. To be fair, his children’s books aren’t unknown. They have sold more than 250 million copies and feature well-known characters such as…

Two Ways of Discovering More Insights in Your Data
Discovering insights in your data requires two distinct modes of data analysis: wandering and navigating. Choosing the correct mode can save you significant time and effort. One day, I coined these two modes while walking my Golden Retriever, Remy. As you can imagine, we go on multiple walks per day in the hopes of burning…

Predicting the Future Using the Visible-Invisible Pattern
Predicting the future is difficult, but the Visible-Invisible pattern can help you peek ahead. Ideas transition from visible to invisible over time as they become deeply ingrained in our society. You can see it play out in religion, science, and technology. Let’s use AI to show how the pattern works. There is invisible and visible…

Cabos, Mexico: Where the Desert Meets the Ocean
Cabos is one of the places where you will never forget where it is once you see it on a map. It is where opposites–the sea and the desert—come together beautifully. I recently visited Cabos on a personal vacation and fell in love with it. It was my first time traveling to Mexico, and I…
How I Can Help Executives & Companies
Advisory
Advisory provides you with access to just-in-time advice and a strategic sounding board when you need it by Zoom, phone, email, text, and when mutually convenient, face-to-face.
Consulting
Consulting provides you with hands-on access to your most important projects and initiatives. I work directly with your team to drive projects forward. We can do it remotely or in-person.
Coaching & Training
Coaching provides you with behavioral help, and we can work on adopting your internal best practices, making rapid decisions, and establishing a culture of experimentation.
You Make 35,000 Decisions Every Day. How Many Do You Get Right?
We are told from a young age that we should strive to make the right decisions, but we aren’t taught how to do this. I’m excited to announce Bulletproof Decisions: How Executives Can Get it Right, Every Time to help business leaders close this gap. Download chapter 1 for free using the form below.