Some of the great organizations I have helped design and optimize their MarTech stacks.
A preview of how it feels and looks when your organization generates more insights and become confident about your MarTech stack.
Plus 18 more testimonials in written format...
We had tried to implement Mixpanel but struggled to get useful insights from the tool. Our team didn’t have much analytics experience. Ruben helped us create a comprehensive tracking plan for Mixpanel and Segment.com, enabling us to track users seamlessly across our web and mobile apps. He also worked closely with our development team to ensure the plan was implemented correctly, setting the foundation for a robust MarTech stack.
Ruben helped us establish the right foundation for our Mixpanel data by creating a tracking plan and guiding our development team through the implementation process. This solid foundation in our MarTech stack has made it much easier for us to dig into our data and answer key questions like, “What are the critical actions or attributes that lead our free users to upgrade to a paid tier?”
Ruben helped us design a MarTech strategy that aligned with our short-term goals while laying a solid foundation for the future. While we had a deep understanding of how to improve our product, we lacked expertise in analytics and properly implementing tools like Segment.com and Mixpanel.
Ruben helped our engineering team stay focused on what we do best: building a great product. He provided expert guidance on selecting the right MarTech tools for the long term and helped us navigate the technical implications of tools like Segment.com. Ruben gave us confidence that we were implementing our data strategy effectively and avoiding pitfalls that could create issues down the road.
Ruben helped us establish the right MarTech foundation for various projects by guiding us on best practices for implementing tools like Segment, Mixpanel, and Google Analytics. This foundation ensures we’re tracking the right metrics and can easily access the data needed to drive informed marketing and product decisions.
Ruben helped our team organize our data in GTM and GA. Although we had implemented these tools internally, we weren’t getting much value from them. Ruben guided us on how to properly track data and turn it into actionable insights, ensuring we could maximize the impact of our MarTech stack.
Ruben helped our engineering team stay focused on what we do best: building a great product. He provided guidance on selecting tools that would support our long-term growth and helped us understand the technical implications of tools like Segment.com. Ruben gave us confidence that our MarTech stack was being implemented effectively and set up to avoid future pitfalls.
Ruben helped us understand how our app (Insights) was performing and how this would impact our redesign efforts. After launching v2, we gained clear visibility into user adoption and the impact of our redesign, replacing assumptions with actionable data. He also served as a trusted advisor, guiding us on leveraging our MarTech stack effectively and always responding quickly to our questions and requests.
Working with Ruben has been crucial to our business. He began by auditing our Google Analytics setup and identifying critical issues that impacted our reporting. He then helped us organize our data and create core reports while addressing Google Analytics' sampling limitations. With Ruben's expertise, we gained a clear understanding of user behavior and how to present these insights effectively to our stakeholders, ensuring our MarTech stack delivered real value.
We had an overwhelming amount of data at our disposal, but we struggled to transform it into something actionable for our business and valuable for our customers. Ruben helped us streamline this process by creating a MarTech stack that provided meaningful insights for our business, vendors, and users alike. His expertise in turning data into clear, practical tools has been invaluable, and we’re certain we’ll work with him again in the future.
Ruben is, quite simply, a MarTech guru and analytics expert. Extremely professional, highly knowledgeable, and incredibly helpful, he ensures your Mixpanel, Segment, or other tools are set up correctly. Trust me, it’s all too easy to make mistakes and end up with unreliable data, but Ruben makes sure your tracking is accurate and your data is in the best format for insights.
Ruben not only answered all of my questions but also helped me uncover blind spots in our current MarTech setup (the unknown unknowns). He worked with me to create an action plan for optimizing our implementation, ensuring we get the best return on our time. I’m extremely happy with the results.
Ruben consistently delivered beyond expectations, going above and beyond to provide value. As a serial founder, I know the importance of surrounding yourself with people who truly make a difference, and Ruben is one of those individuals. His expertise and support have been an incredible asset and a true blessing for our team.
Before working with Ruben, we had several gaps in our MarTech stack and lacked confidence in the decisions we were making. We needed an expert, and Ruben was a fantastic partner. He helped us optimize our tools, align our data, and achieve all the goals we outlined for the project. We’re very happy with the results.
Ruben was essential in helping us implement a fully functioning MarTech stack within our company. Without an in-house data expert, we couldn’t have set up the system without his guidance. He started by auditing the metrics we were tracking and identifying the data we wished we had. Then, he helped us focus on the key metrics essential for our stage of growth. Finally, he designed an automated system to unify data from the many tools and platforms we use as a B2C company. I cannot recommend him more highly.
We immediately saw significant buy-in across the organization and consistent usage of the reports Ruben helped us build. Our clients are thrilled with the valuable insights and actionable answers they’re now able to gain from their data.
Before working with Ruben, we had some data but not all the KPIs we wanted and needed. No dashboards, no KPIs. Ruben helped us with the planning, strategy, and implementation of our MarTech stack.
We have a much clearer picture of how our product is doing out in the market. So some of the numbers are just more of a confirmation of our feeling, but there are a lot of figures and then KPIs, which are more of a surprise that we didn't know.
Ruben helped us understand the weaknesses in our MarTech stack and prepared a strategy that would allow us to solve these challenges and level up your decision-making capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right technology.
Does your company resonate with any of the case studies below?
The Situation
A fast-growing company needed to understand who its best users were across its multiple products. They also wanted to improve the onboarding experience of the new users and increase long-term retention.
The Intervention
Ruben met with the founders of the company to help them determine the important decisions that needed to be made. He helped them sort through technology choices, different customer segments and converting data to guide decision-making.He coached the team on how to easily convert data into actionable decisions and how to maintain data accuracy over the long term. Finally, Ruben trained all relevant stakeholders on the best practices for making group decisions.
The Results
The company can now better understand who its users are and how to improve its products. They have access to better data, and more importantly, they know how to convert it into profitable decisions.
The Situation
A SaaS company wanted to know exactly what marketing campaigns were working and where they should focus their resources. They had access to high-level numbers such as total demos booked but didn’t have enough data to answer specific questions like “which of our blog posts is driving the most demo requests?” or “what pages do our users view before booking a demo?”.
The Intervention
Ruben met with the marketing team to determine what decisions they needed to make and what existing data was available. Ruben then helped them improve their implementation of Google Tag Manager and Google Analytics which weren’t being used to their full potential.Finally, Practico provided company-wide training sessions to the entire marketing team and offered ongoing support to convert data into actionable decisions.
The Results
The marketing team has successfully adopted the data, and every team member is now able to generate the reports they need without having to go through a data analyst.They are now able to see which blog posts were leading to conversions and what call to action are most effective within those blog posts. They can also determine which channels should get more resources and which should get less.Finally, they are now able to dig deeper into the specific user behaviors that drive conversions for their product.
The Situation
A mobile consumer company was coming off a successful million-dollar crowdfunding campaign and was getting ready to release its mobile apps on iOS and Android. However, they didn’t have any data to understand how their customers were going to use these apps.
The Intervention
Ruben met with the growth and engineering to understand their technical stack and what data they will need over the next 12 months. He put together a strategy that would lay the foundation for the fast growth this company was expecting while still being able to handle its short-term needs. Ruben also helped their engineering team through the technical implementation issues and coached them on properly maintaining their data infrastructure.
The Results
The client launched their apps publicly and transitioned from crowdfunding backers to public customers. They can easily understand what is going on with their product and how their key metrics are changing from month to month.Their engineering team saved hundreds of hours by properly setting up a foundation that makes it easy to share data between tools. This also allows its growth team to get the answers they need without relying on engineering resources.
The Situation
An established payment provider had recently launched a new product as part of its growing suite of offerings. However, they weren’t seeing the kind of product adoption they were hoping for and didn’t know what decisions were needed.
The Intervention
Ruben worked with the Product, Marketing, and Engineering teams to understand what their current assumptions look like and why they weren’t making the right decisions. Then, he helped them sort through their data and coached them on the best practices around decision-making.
The Results
The client was able to validate their assumptions which helped them to redesign their entire interface. They were also able to start quickly designing campaigns to engage their users and, best of all, automate these campaigns so they could run without their input.Finally, this team proved the value of data and decision-making to the rest of the company and is a critical first step in changing the company’s overall culture.
The Situation
In early 2020, the tourism industry had come to an astonishing standstill. Planes were grounded, luggage was collecting dust, and passports were stored away for another day. Then, in the middle of the fog of uncertainty, a governmental agency reached out for help. They had a firehose of information that could help them understand the pandemic, but they needed help converting it to actionable decisions—calmly drinking from it instead of being overwhelmed.
The Intervention
Ruben helped them by starting at the end. In an ideal world, how would this information change their daily decision-making? Based on that, we worked on chiseling away the irrelevant, leaving only the most relevant metrics. We were able to narrow it down to 10 metrics from hundreds. In the dashboard itself, we built different levels of depth. People could spend one-minute reading summaries and moving on, while others could spend 15 minutes working through the data. The goal was to help people discover insights, not give them more data.The
Results
There was an instant change. The agency team went from being overwhelmed to knowing exactly where to focus their energy. Community partners felt supported. They couldn’t control the pandemic but could control their response to it. The condensed metrics allowed them to make difficult decisions without being paralyzed. Data helped them see through the fog.
