My Early Story
I have been thinking about strategic decisions ever since I was a little boy, though I didn't call it that. I grew up in Honduras, a small country in the heart of Central America, where I spent countless hours daydreaming and creating completely different worlds in my mind, the essence of strategic thinking.
My fondest memories include walking around my family’s house with my dog—a cocker spaniel named Princesa (Princess in English)—trying to understand the world around me, down to the smallest plant.
Even as a kid, I was already thinking of how to help others. I once asked my parents if I could build a treehouse atop this massive mango tree in our backyard. When they asked me why I wanted a treehouse, I replied, “to see clients.” It’s not quite clear why this 8-year old was seeing clients but the seeds for my future work were present.
