Whether you want a live deep dive or quick insights, there’s an option that fits how you learn best.
My workshops are live, interactive sessions designed for teams that want results fast.
In a few focused hours, we’ll untangle your data, answer the toughest questions, and create a clear plan you can put into action right away.
Every workshop is practical, collaborative, and built to give you outcomes you can use immediately.
My YouTube channel has hundreds of free tutorials watched by thousands of product leaders, marketers, and analysts.
Each video breaks down tools like Amplitude, Segment, and AppsFlyer into step-by-step lessons that make complex data concepts simple.
Think of it as your on-demand library of data education.
On LinkedIn, I share quick, actionable insights several times a week.
These posts are experiments in teaching — short lessons, frameworks, and questions that help you rethink how your team uses data.
It’s the easiest way to stay current with my latest ideas in bite-sized form.
A preview of how it feels and looks when your organization generates more insights and become confident about your data.
Plus 18 more testimonials in written format...
We had tried to implement Mixpanel but struggled to get useful insights from the tool. Our team didn’t have much analytics experience. Ruben helped us create a comprehensive tracking plan for Mixpanel and Segment.com, enabling us to track users seamlessly across our web and mobile apps. He also worked closely with our development team to ensure the plan was implemented correctly, setting the foundation for a robust data stack.
Ruben helped us establish the right foundation for our Mixpanel data by creating a tracking plan and guiding our development team through the implementation process. This solid foundation in our data stack has made it much easier for us to dig into our data and answer key questions like, “What are the critical actions or attributes that lead our free users to upgrade to a paid tier?”
Ruben helped us design a data strategy that aligned with our short-term goals while laying a solid foundation for the future. While we had a deep understanding of how to improve our product, we lacked expertise in analytics and properly implementing tools like Segment.com and Mixpanel.
Ruben helped our engineering team stay focused on what we do best: building a great product. He provided expert guidance on selecting the right data tools for the long term and helped us navigate the technical implications of tools like Segment.com. Ruben gave us confidence that we were implementing our data strategy effectively and avoiding pitfalls that could create issues down the road.
Ruben helped us establish the right data foundation for various projects by guiding us on best practices for implementing tools like Segment, Mixpanel, and Google Analytics. This foundation ensures we’re tracking the right metrics and can easily access the data needed to drive informed marketing and product decisions.
Ruben helped our team organize our data in GTM and GA. Although we had implemented these tools internally, we weren’t getting much value from them. Ruben guided us on how to properly track data and turn it into actionable insights, ensuring we could maximize the impact of our data stack.
Ruben helped our engineering team stay focused on what we do best: building a great product. He provided guidance on selecting tools that would support our long-term growth and helped us understand the technical implications of tools like Segment.com. Ruben gave us confidence that our data stack was being implemented effectively and set up to avoid future pitfalls.
Ruben helped us understand how our app (Insights) was performing and how this would impact our redesign efforts. After launching v2, we gained clear visibility into user adoption and the impact of our redesign, replacing assumptions with actionable data. He also served as a trusted advisor, guiding us on leveraging our data stack effectively and always responding quickly to our questions and requests.
Working with Ruben has been crucial to our business. He began by auditing our Google Analytics setup and identifying critical issues that impacted our reporting. He then helped us organize our data and create core reports while addressing Google Analytics' sampling limitations. With Ruben's expertise, we gained a clear understanding of user behavior and how to present these insights effectively to our stakeholders, ensuring our data stack delivered real value.
We had an overwhelming amount of data at our disposal, but we struggled to transform it into something actionable for our business and valuable for our customers. Ruben helped us streamline this process by creating a data stack that provided meaningful insights for our business, vendors, and users alike. His expertise in turning data into clear, practical tools has been invaluable, and we’re certain we’ll work with him again in the future.
Ruben is, quite simply, a data guru and analytics expert. Extremely professional, highly knowledgeable, and incredibly helpful, he ensures your Mixpanel, Segment, or other tools are set up correctly. Trust me, it’s all too easy to make mistakes and end up with unreliable data, but Ruben makes sure your tracking is accurate and your data is in the best format for insights.
Ruben not only answered all of my questions but also helped me uncover blind spots in our current data setup (the unknown unknowns). He worked with me to create an action plan for optimizing our implementation, ensuring we get the best return on our time. I’m extremely happy with the results.
Ruben consistently delivered beyond expectations, going above and beyond to provide value. As a serial founder, I know the importance of surrounding yourself with people who truly make a difference, and Ruben is one of those individuals. His expertise and support have been an incredible asset and a true blessing for our team.
Before working with Ruben, we had several gaps in our data stack and lacked confidence in the decisions we were making. We needed an expert, and Ruben was a fantastic partner. He helped us optimize our tools, align our data, and achieve all the goals we outlined for the project. We’re very happy with the results.
Ruben was essential in helping us implement a fully functioning data stack within our company. Without an in-house data expert, we couldn’t have set up the system without his guidance. He started by auditing the metrics we were tracking and identifying the data we wished we had. Then, he helped us focus on the key metrics essential for our stage of growth. Finally, he designed an automated system to unify data from the many tools and platforms we use as a B2C company. I cannot recommend him more highly.
We immediately saw significant buy-in across the organization and consistent usage of the reports Ruben helped us build. Our clients are thrilled with the valuable insights and actionable answers they’re now able to gain from their data.
Before working with Ruben, we had some data but not all the KPIs we wanted and needed. No dashboards, no KPIs. Ruben helped us with the planning, strategy, and implementation of our ata stack.
We have a much clearer picture of how our product is doing out in the market. So some of the numbers are just more of a confirmation of our feeling, but there are a lot of figures and then KPIs, which are more of a surprise that we didn't know.
Ruben helped us understand the weaknesses in our data stack and prepared a strategy that would allow us to solve these challenges and level up your decision-making capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right technology.
Over 100 organizations have trusted me to turn their data into growth.
