Ruben helped us establish the right MarTech foundation for various projects by guiding us on best practices for implementing tools like Segment, Mixpanel, and Google Analytics. This foundation ensures we’re tracking the right metrics and can easily access the data needed to drive informed marketing and product decisions.

Richard

Marketing Director

Ruben helped our team organize our data in GTM and GA. Although we had implemented these tools internally, we weren’t getting much value from them. Ruben guided us on how to properly track data and turn it into actionable insights, ensuring we could maximize the impact of our MarTech stack.

Matt

Marketing Director

Ruben helped our engineering team stay focused on what we do best: building a great product. He provided guidance on selecting tools that would support our long-term growth and helped us understand the technical implications of tools like Segment.com. Ruben gave us confidence that our MarTech stack was being implemented effectively and set up to avoid future pitfalls.

AJ

Founder

Ruben helped us understand how our app (Insights) was performing and how this would impact our redesign efforts. After launching v2, we gained clear visibility into user adoption and the impact of our redesign, replacing assumptions with actionable data. He also served as a trusted advisor, guiding us on leveraging our MarTech stack effectively and always responding quickly to our questions and requests.

Saisai

Product

Working with Ruben has been crucial to our business. He began by auditing our Google Analytics setup and identifying critical issues that impacted our reporting. He then helped us organize our data and create core reports while addressing Google Analytics' sampling limitations. With Ruben's expertise, we gained a clear understanding of user behavior and how to present these insights effectively to our stakeholders, ensuring our MarTech stack delivered real value.

Chelsea

Marketing Manager

We had an overwhelming amount of data at our disposal, but we struggled to transform it into something actionable for our business and valuable for our customers. Ruben helped us streamline this process by creating a MarTech stack that provided meaningful insights for our business, vendors, and users alike. His expertise in turning data into clear, practical tools has been invaluable, and we’re certain we’ll work with him again in the future.

Orrin

CTO

Ruben is, quite simply, a MarTech guru and analytics expert. Extremely professional, highly knowledgeable, and incredibly helpful, he ensures your Mixpanel, Segment, or other tools are set up correctly. Trust me, it’s all too easy to make mistakes and end up with unreliable data, but Ruben makes sure your tracking is accurate and your data is in the best format for insights.

Simon

Growth Manager

Ruben not only answered all of my questions but also helped me uncover blind spots in our current MarTech setup (the unknown unknowns). He worked with me to create an action plan for optimizing our implementation, ensuring we get the best return on our time. I’m extremely happy with the results.

David

Founder

Ruben consistently delivered beyond expectations, going above and beyond to provide value. As a serial founder, I know the importance of surrounding yourself with people who truly make a difference, and Ruben is one of those individuals. His expertise and support have been an incredible asset and a true blessing for our team.

Blair Ryan

VP Digital Operations

Before working with Ruben, we had several gaps in our MarTech stack and lacked confidence in the decisions we were making. We needed an expert, and Ruben was a fantastic partner. He helped us optimize our tools, align our data, and achieve all the goals we outlined for the project. We’re very happy with the results.

Hunter Hillegas

CTO

Ruben was essential in helping us implement a fully functioning MarTech stack within our company. Without an in-house data expert, we couldn’t have set up the system without his guidance. He started by auditing the metrics we were tracking and identifying the data we wished we had. Then, he helped us focus on the key metrics essential for our stage of growth. Finally, he designed an automated system to unify data from the many tools and platforms we use as a B2C company. I cannot recommend him more highly.

Chris Boas

Founder

We immediately saw significant buy-in across the organization and consistent usage of the reports Ruben helped us build. Our clients are thrilled with the valuable insights and actionable answers they’re now able to gain from their data.

Hiba Ganta

Product

Before working with Ruben, we had some data but not all the KPIs we wanted and needed. No dashboards, no KPIs. Ruben helped us with the planning, strategy, and implementation of our MarTech stack.

We have a much clearer picture of how our product is doing out in the market. So some of the numbers are just more of a confirmation of our feeling, but there are a lot of figures and then KPIs, which are more of a surprise that we didn't know.

Radan Dabetic

Product

Ruben helped us understand the weaknesses in our MarTech stack and prepared a strategy that would allow us to solve these challenges and level up your decision-making capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right technology.

Sam Magnant

Finance & Strategy