How Ruben Can Help Your Organization
That was the question that brought an organization to me. They wanted to level up their ability to make decisions rapidly. So I worked with them to design a custom workshop that tackled their most pressing challenges engagingly and enjoyably.
I shared several ideas on making better decisions while mixing case studies, hot seats, and group exercises to ensure the team understood how to implement these ideas in the real world. Then, they used the ideas to drive higher sales and profits and reduce errors.
I can help your organization through various speaking formats, including keynotes, workshops, and webinars. They can all be delivered in person or virtually. Whether you’re just starting with decisions or have mature decision-making capabilities, you can benefit from a refresher by a decision and data expert.
What You Get
- Access to best practices from multiple industries and company stages
- Humorous stories and anecdotes
- Real-life case studies from the best companies in the world
- Custom design curriculum for your organization
- Expertise from a 2x published author
Major Talks
The Death of Strategic Planning: Formulating Strategies that Get Results in Less Time
Every organization understands the value of a good strategy but the process for getting one isn’t quite as clear. I have helped over 80+ organizations formulate strategies that tackle the issues no one wants to deal with while ensuring the strategy actually gets implemented.
Here’s what your attendees will learn:
1) Why strategic planning is the wrong way to think about strategy and sets you up to fail
2) How to clear items from your team’s plate instead of simply adding more items to your to-do list.
3) How to stop thinking incrementally and start thinking exponentially
4) The three keys to ensuring your team follows through on the implementation
Innovative Decisions: How Your Organization Can Create Their Ideal Future
Innovation doesn’t need a pitch deck. Organizations have been talking about the need to be innovative since the end of WWII, where technological innovation was seen as the catalyst for economic growth.
Every executive has been told to be “more innovative” or to foster an “innovative environment.” You understand why, but do you know if your organization is being truly innovative?
The best place to look for innovation is in the quality of decisions being made. Everything an organization does can be broken down into decisions, which are the building blocks of innovation, like Legos.
Here’s what your attendees will learn:
1) How to foster new avenues for ideas while ensuring those ideas reach decision-makers
2) How tracking Decision Speed can surface bottlenecks in decision-making
3) How to ignore HPOs (Highest Paid Opinion) and create an environment where the best ideas win
4) Why innovation isn’t about major changes but small tweaks.
Common Sense Decision-Making: How to Help Your Team Make Better Decisions
Every day, we make over 35,000 decisions in our personal and professional lives. How many of those decisions do you get right?
Decision-making doesn’t have to be complex. There are common sense approaches that will help anyone make better decisions while reducing wasted time, errors and conflicts.
Here’s what your attendees will learn:
1) Why speed is the most important element of making decisions today
2) Knowing how to delegate effectively while learning how to let go
3) Why the command-and-control approach to decision-making is dead and what to replace it with
4) How more decision-making autonomy can help you retain your best talent
What Ruben In Action
Speaking Demo Reel
In-Person Session (60 Minutes)
Virtual Session (29 Minutes)
In-Person Session (60 Minutes)
What Clients Are Saying
Ruben delivered a fantastic seminar for the Canadian Marketing Association on how marketing teams can get more insights out of their data. Participants were able to leave the session with several actionable ideas and strategies that they could implement rapidly. Ruben delivered this session virtually and was able to engage and interact with all participants!
Ruben hosted a webinar with us where he delivered actionable advice, relevant client stories and engaged with our audience. He was able to help our attendees learn how to level up their data efforts and make better decisions with their data. Highly recommend him for any organization that's looking for an expert who's able to break down complex ideas into easily digestible strategies and tactics.
Ginger Weeden
I am not a data scientist. I'm a marketing professional. I need to know what data is relevant to my business and to the businesses of my clients. That's what they expect. I tend to be overwhelmed by data, but Ruben's approach, distilling down what's important, finding what's relevant and following it accordingly is beautiful. We need people like Ruben to help us understand the data that's most relevant to our businesses. I highly recommend his book, The Daily Mirage. Pick that up. It will be your go-to reference on a daily basis.
Ruben Ugarte was instrumental to the success of the 2021 Data Summit
conference, produced by Information Today, Inc.’s DBTA unit. He not
only gave an excellent talk on building a data-driven culture that
drives results, which was full of useful and practical information
about technology, skills, and expectations that contribute to the
success of companies, but he also served as moderator for the entire
day of the Modern Data Architecture track, keeping speakers on track
and asking them interesting and perceptive questions in the Q&A
portion of the sessions. We deeply appreciate Ruben’s contributions to
the conference and applaud his expertise around making data actionable.