How Ruben Can Help Your Organization
That was the question that brought an organization to me. They wanted to level up their ability to make decisions rapidly. So I worked with them to design a custom workshop that tackled their most pressing challenges engagingly and enjoyably.
I shared several ideas on making better decisions while mixing case studies, hot seats, and group exercises to ensure the team understood how to implement these ideas in the real world. Then, they used the ideas to drive higher sales and profits and reduce errors.
I can help your organization through various speaking formats, including keynotes, workshops, and webinars. They can all be delivered in person or virtually. Whether you’re just starting with decisions or have mature decision-making capabilities, you can benefit from a refresher by a decision and data expert.
What You Get
- Access to best practices from multiple industries and company stages
- Humorous stories and anecdotes
- Real-life case studies from the best companies in the world
- Custom design curriculum for your organization
- Expertise from a 2x published author
Sample Talk Ideas
Designing a Resilient Decision-Making Process
It’s a cliche to say that we live in a fast-changing world. Leaders today need practical tools for making decisions rapidly while staying aligned to their strategic plan. In this session, decision-making expert Ruben Ugarte will show how the best companies are optimizing their decision-making process to drive growth and change in any economic condition.
He will cover why you should look at your decisions as a process instead of one-off and how to start optimizing this internal process. He will also share why involving others in decisions is one of the best ways to increase accountability, retain talent and welcome diverse opinions. Finally, he will help executives master their own decisions while helping their team members level up.
Everything leaders do can be boiled down to decisions. The more effective a leader is at making the right decisions, the higher their impact will be. Mastering this skill is one of the fastest ways to grow professionally and personally.
The Counterintuitive Way to Make Better Decisions
We are told from a young age that we should strive to make the right decisions, but we aren’t taught precisely how to do this. Every day, we make over 35,000 decisions in our personal and professional lives. How many of those decisions do you get right?
In this talk, you will learn fundamental principles on how decisions are made and how to apply them to everyday situations. You will learn to empower your team instead of micro-managing them, why too much data can lead to worse decisions and why you shouldn’t deconstruct your wrong decisions.
Everything can be boiled down to your decisions, and this talk will help you level up regardless of where you are today.
The Data Mirage: Why Companies Fail Actually to Use Their Data
The importance of data doesn’t need an introduction or fancy pitch decks. Instead, data plays a critical role in helping companies better understand their customers, beat their competitors, and break through their growth targets.
This has led to every company scrambling to figure out how to build a data-driven organization to ensure they aren’t left behind. However, despite significant investments in their data, most organizations struggle to get much value from it.
In this talk, I will help you formulate an analytics strategy that works in the real world, show you how to think about KPIs, and help you tackle the problems you are bound to come across as you try to use data to make better decisions.
Dealing with the Human Challenges of Data to Find Actionable Insights
I will help your organization tackle the most formidable analytics challenge: using the data. Too many companies spend tons of money and resources on data that no one ever uses. I’ll guide you through the common day-to-day issues they will face and how to solve them systematically.
I’ll also help you establish one of the key roles I have undertaken for my clients: data marriage counselor. This is a role that all companies should have to help bridge the gap between the people who use the data (typically marketing and sales) and those who implement it (typically engineers).
Finally, we’ll discuss dealing with trust issues with your data and how to solve them. Most companies think this is a frustrating challenge they can solve by using logic. Instead, they must view it as a psychological challenge and deal with it appropriately.
What Ruben In Action
Virtual Speaking Demo Reel
In-Person Speaking Demo Reel
Virtual Session (25 Minutes)
Virtual Session (29 Minutes)
In-Person Session (60 Minutes)
What Clients Are Saying
Ruben hosted a webinar with us where he delivered actionable advice, relevant client stories and engaged with our audience. He was able to help our attendees learn how to level up their data efforts and make better decisions with their data. Highly recommend him for any organization that's looking for an expert who's able to break down complex ideas into easily digestible strategies and tactics.
Ruben Ugarte was instrumental to the success of the 2021 Data Summit
conference, produced by Information Today, Inc.’s DBTA unit. He not
only gave an excellent talk on building a data-driven culture that
drives results, which was full of useful and practical information
about technology, skills, and expectations that contribute to the
success of companies, but he also served as moderator for the entire
day of the Modern Data Architecture track, keeping speakers on track
and asking them interesting and perceptive questions in the Q&A
portion of the sessions. We deeply appreciate Ruben’s contributions to
the conference and applaud his expertise around making data actionable.
I am not a data scientist. I'm a marketing professional. I need to know what data is relevant to my business and to the businesses of my clients. That's what they expect. I tend to be overwhelmed by data, but Ruben's approach, distilling down what's important, finding what's relevant and following it accordingly is beautiful. We need people like Ruben to help us understand the data that's most relevant to our businesses. I highly recommend his book, The Daily Mirage. Pick that up. It will be your go-to reference on a daily basis.
Ruben delivered a fantastic seminar for the Canadian Marketing Association on how marketing teams can get more insights out of their data. Participants were able to leave the session with several actionable ideas and strategies that they could implement rapidly. Ruben delivered this session virtually and was able to engage and interact with all participants!