Ruben is a dynamic speaker and workshop leader that uses storytelling, real-life case studies, and humor to leave a lasting effect on audiences. He’s available for keynotes, courses, workshops, teleseminars & webinars on a variety of topics.
You can watch a recent presentation Ruben delivered for the Kin + Carta FWD20: The Age of Resilience virtual summit. The presentation is titled “Why You Shouldn’t Build a Data-Driven Culture”
Here’s just a small example of the powerful talks Ruben is able to deliver for your organization.
The Data Mirage: Why Companies Fail to Actually Use Their Data
The importance of data doesn’t need an introduction or fancy pitch decks. Data plays a critical role in helping companies better understand their users, beat out their competitors, and breakthrough their growth targets.
This has led to every company scrambling to figure out how to build a data-driven organization to ensure they aren’t left behind. However, despite significant investments in their data, most organizations struggle to get much value from it.
In this talk, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs, and help them tackle the problems they are bound to come across as they try to use data to make better decisions.
Dealing with the Human Challenges of Data to Find Actionable Insights
In this talk, Ruben will help your organization tackle the toughest analytics: actually using the data. Too many companies spend tons of money and resources on data that no one ever uses. I’ll guide the audience through the common day-to-day issues they will face and how to solve them systematically.
I’ll also help companies establish one of the key roles that I have undertaken for my clients: data marriage counselor. This is a role that all companies should have to help bridge the gap between the people who use the data (typically marketing and sales) and those who implement it (typically engineers).
Finally, we’ll talk about dealing with trust issues with your data and how to solve them. This is a frustrating challenge that most companies think they can solve by using logic. Instead, they need to view it as a psychological challenge and deal with it appropriately.
Beyond the Basics: Predicting the Future and Practical Applications of Machine Learning
For those companies ready to go beyond the basics, this talk will give you a blueprint on how to level up your data strategy. At this stage, you don’t need help with your KPIs or choosing the right tools. Instead, you need to determine the best use cases for advanced analytics models and the right resources to deliver these insights.
Ruben will help you separate the hype from reality when it comes to AI, machine learning, and predictive analytics. Your team will know exactly how to apply these advanced concepts to initiatives that will impact your bottom line. We’ll also talk about how to hire in the hyper-competitive environment of data scientists and data analysts.
Ruben delivered a fantastic seminar for the Canadian Marketing Association on how marketing teams can get more insights out of their data. Participants were able to leave the session with several actionable ideas and strategies that they could implement rapidly. Ruben delivered this session virtually and was able to engage and interact with all participants!
Ruben hosted a webinar with us where he delivered actionable advice, relevant client stories and engaged with our audience. He was able to help our attendees learn how to level up their data efforts and make better decisions with their data. Highly recommend him for any organization that's looking for an expert who's able to break down complex ideas into easily digestible strategies and tactics.