Does Your Team Have an Effective Strategy?
Do you have an effective strategy that is based on the realities of today? This is the question Ruben poses to many executive teams.
Everyone knows the importance of strategy but many companies are spending too much time formulating their strategy and planning too far ahead. The age of the 5-year strategic plan is dead. The strategic approach that General Motors pioneered in the 1950s is no longer relevant.
Executives feel that spending an exorbitant amount of time on their strategy will translate into a better plan. They aren’t just dotting their i’s and crossing their t’s. They are ensuring all letters have been perfectly formed into beautiful sentences. The market doesn’t care if you have perfect handwriting. It only cares about what you can offer to customers.
Strategies should be shorter, 12 – 18 months at most and refreshed often. Ruben can help your organization create a new strategy using a groundbreaking new process called Sentient Strategy®.
He is one of a few people in the world who are certified in this process. Sentient Strategy will give your organization a strategy designed for the future.