Resources

Blog Posts

In-depth articles on common challenges that companies face and best practices for using data to make higher quality decisions. Choose the category most relevant to you.

Blog Category - Strategy
Blog Category - Consumer Behavior

Podcast

Episodes about technology, growth, and untold stories every week. Each episode is 10 – 30 minutes in length and you can listen through your favorite podcast app.

Videos

Videos cover contemporary issues and show step-by-step walkthroughs of strategies and tactics. 5 – 10 minutes, posted every week.

Practico Analytics Youtube

Downloads & Tools

Resources to help manage and analyze your data. You’ll find PDFs, checklists, templates and more in this section.

8 Best Practices from the Best Data-Driven Companies
How Effective is Your Current Strategy?

Strategy defines everything that happens in your company. Take a 5-minute assessment to understand the effectiveness of your strategy and if it’s holding you back.

Why You Shouldn't Build a Data-Driven Culture
Why You Shouldn’t Build a Data-Driven Culture

In this short video, I’ll explain why aiming for a data-driven culture can be harmful and why you might be playing the wrong “data game” for your company.

Discover the Hidden Gems in Your Data Haystack
Discover the Hidden Gems in Your Data Haystack

In this checklist, I’ll help you discover the hidden gems within your data through a checklist of 10 Growth Areas. I’ll also include a 30-minute video that will show you exactly how to use this checklist.

How to Design a Tracking Plan
How to Design a Tracking Plan

This short resource will learn what a modern data schema looks like, where it fits into the overall data process, and best practices when creating your tracking plan.

Get More Customers with Data Email Course
Get More Customers with Data Email Course

In this email course, I will show you how to use data to get more customers. I’ll cover strategy, tools, automation, and much more. This course contains everything we have learned over the past 4 years and 55+ projects, and we have condensed it into nine email lessons.

6 Analytics Reports Everyone Should Be Running
6 Analytics Reports Everyone Should Be Running

This short video course shows you the 6 reports that every product or marketing manager should be running. These are the fundamentals that you need to master before moving on to advanced tactics.

Products

Digital products designed to save you time, drive growth and get more value out of your data.

Analytics Toolkit for Web & Mobile Apps

I’ll share pre-filled tracking templates for common product types in this toolkit, including SaaS, mobile games, eCommerce, and Marketplace. There are also educational videos and emails to support you along the way.

Analytics Toolkit for Web & Mobile Apps

Webinars

Watch replays of our most popular webinars and live events.

Get More Insights Out of Your Data by Solving the Data Trifecta
Get More Insights Out of Your Data by Solving the Data Trifecta
Designing Winning A/B Testing Frameworks for Websites, Product Features & Email
Designing Winning A/B Testing Frameworks for Websites, Product Features & Email
Is Marketing Attribution Dead? Operating in a World Without Cookies, IDFA, and More Adblockers
Is Marketing Attribution Dead? Operating in a World Without Cookies, IDFA, and More Adblockers
Building or Upgrading a Data Infrastructures_ Strategies, Tactics & Best Practices
Building or Upgrading a Data Infrastructures_ Strategies, Tactics & Best Practices
Democratizing Data: Best Practices on Dashboards, Routines, and Habits
Democratizing Data: Best Practices on Dashboards, Routines, and Habits
How To Use Behavioral Analytics Data To Increase Your KPIs By 50%+ In 8 Weeks Or Less
How To Use Behavioral Analytics Data To Increase Your KPIs By 50%+ In 8 Weeks Or Less
How To Use Behavioral Analytics Data To Increase Your KPIs By 50%+ In 8 Weeks Or Less
Building or Upgrading a Data Infrastructures_ Strategies, Tactics & Best Practices
Designing a Data-Conscious Strategy that Safeguards Your Data and Complies with GDPR
Democratizing Data: Best Practices on Dashboards, Routines, and Habits
Democratizing Data: Best Practices on Dashboards, Routines, and Habits

Newsletters

Get data best practices directly into your email inbox on a regular basis.

Weekly Growth Needle

The Weekly Growth Needle is my weekly newsletter read by 1,000+ executives and growth leaders from companies like JP Morgan, GE, Oracle, Samsung, Apple, and the American Red Cross. Every week, I’ll share one idea that has impacted my client’s and readers’ work.