In-depth articles on common challenges that companies face and best practices for using data to make higher quality decisions. Choose the category most relevant to you.
Episodes about technology, growth, and untold stories every week. Each episode is 10 – 30 minutes in length and you can listen through your favorite podcast app.
Videos cover contemporary issues and show step-by-step walkthroughs of strategies and tactics. 5 – 10 minutes, posted every week.
Downloads & Tools
Resources to help manage and analyze your data. You’ll find PDFs, checklists, templates and more in this section.
How Effective is Your Current Strategy?
Strategy defines everything that happens in your company. Take a 5-minute assessment to understand the effectiveness of your strategy and if it’s holding you back.
Why You Shouldn’t Build a Data-Driven Culture
In this short video, I’ll explain why aiming for a data-driven culture can be harmful and why you might be playing the wrong “data game” for your company.
Discover the Hidden Gems in Your Data Haystack
In this checklist, I’ll help you discover the hidden gems within your data through a checklist of 10 Growth Areas. I’ll also include a 30-minute video that will show you exactly how to use this checklist.
How to Design a Tracking Plan
This short resource will learn what a modern data schema looks like, where it fits into the overall data process, and best practices when creating your tracking plan.
Get More Customers with Data Email Course
In this email course, I will show you how to use data to get more customers. I’ll cover strategy, tools, automation, and much more. This course contains everything we have learned over the past 4 years and 55+ projects, and we have condensed it into nine email lessons.
6 Analytics Reports Everyone Should Be Running
This short video course shows you the 6 reports that every product or marketing manager should be running. These are the fundamentals that you need to master before moving on to advanced tactics.
Digital products designed to save you time, drive growth and get more value out of your data.
Analytics Toolkit for Web & Mobile Apps
I’ll share pre-filled tracking templates for common product types in this toolkit, including SaaS, mobile games, eCommerce, and Marketplace. There are also educational videos and emails to support you along the way.
Watch replays of our most popular webinars and live events.
Get data best practices directly into your email inbox on a regular basis.
Weekly Growth Needle
The Weekly Growth Needle is my weekly newsletter read by 1,000+ executives and growth leaders from companies like JP Morgan, GE, Oracle, Samsung, Apple, and the American Red Cross. Every week, I’ll share one idea that has impacted my client’s and readers’ work.