Data Resources
Get More Insights From Your Data


Blog Posts

In-depth articles on common challenges that companies face and best practices for using data to make higher quality decisions. Choose the category most relevant to you.



Conversations about technology, growth, and untold stories every two weeks. Each episode is 30 - 60 minutes in length and you can listen through your favorite podcast app.



Our videos cover contemporary issues and show step by step walkthroughs of analysis workflows and tools. Our Hidden Gems Video Series is particularly popular.


Downloads & Tools

Resources to help manage and analyze your data. You'll find PDFs, checklists, templates and more in this section.

8 Best Practices from the Best Data-Driven Companies in the World
In this PDF report, I'll share 8 best practices from the best data-driven companies in this world. These strategies will help you get more insights out your data, regardless of how advanced you currently are.
Why You Shouldn’t Build a Data-Driven Culture
In this short video, I'll explain why aiming for a data-driven culture can be harmful and why you might be playing the wrong "data game" for your company.
Data Haystack Audit Checklist
In this checklist, I’ll help you discover the hidden gems within your data through a checklist of 10 Growth Areas. I'll also include a 30-minute video that will show you exactly how to use this checklist.
Design a Scalable Data Schema and Tracking Plan
In this short resource, you will learn what a modern data schema looks like, where it fits into the overall data process and best practices when creating your tracking plan. This work is essential before you write any implementation code for tools like Mixpanel, and Amplitude and even if you're just planning on storing the data in a data warehouse and visualizing using SQL.
Get More Customers With Data Email Course
In this email course, I will show you how to use to data to get more customers. I’ll cover strategy, tools, automation and much more. This course contains everything we have learned over the past 4 years and 55+ projects and we have condensed it into nine email lessons.
6 Analytics Reports You Should Be Running
In this short video course, I’ll show you the 6 reports that every product or marketing manager should be running. These are the fundamentals that you need to master before moving on to advanced tactics.


Digital products designed to save you time, drive growth and get more value out of your data.

Analytics Toolkit for Web & Mobile Apps
I'll share pre-filled tracking templates for common product types in this toolkit, including SaaS, mobile games, eCommerce, and Marketplace. There are also educational videos and emails to support you along the way.


Watch replays of our most popular webinars and live events.

Get More Insights Out of Your Data by Solving the Data Trifecta
Designing Winning A/B Testing Frameworks for Websites, Product Features & Email
Is Marketing Attribution Dead? Operating in a World Without Cookies, IDFA, and More Adblockers
Building or Upgrading a Data Infrastructures_ Strategies, Tactics & Best Practices
Democratizing Data: Best Practices on Dashboards, Routines, and Habits
Automate Growth Webinar
The Rise of the Data-Driven Executive & What You Need to Know Webinar Featured Image
Sep 10 Webinar Featured Image
Designing a Data-Conscious Strategy that Safeguards Your Data and Complies with GDPR
Dealing with the Human Challenges of Data to Find Actionable Insights
How to Build a Modern Growth Stack Without Drowning in Tool Hell


Get data best practices directly into your email inbox on a regular basis.

Weekly Growth Needle Newsletter
The Weekly Growth Needle is my weekly newsletter read by 1,000+ executives and growth leaders from companies like JP Morgan, GE, Oracle, Samsung, Apple, and the American Red Cross. Every week I’ll share one idea that has made an impact in the work of my clients and readers.


Commercially-published books are one of the best ways to get my latest insights and ideas.

My 1st book, The Data Mirage, will be out in March 2021. I'm incredibly excited to get this book into your hands and show you how you can get more insights out of your data. Register today to be notified when the book is released and to get access to exclusive bonuses.


Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.

Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.


Practico Analytics was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.

Chris Boas Founder

Ruben from Practico Analytics helped us understand the weaknesses in how our team was using data and prepared a strategy that would allow us to solve these challenges and level up your analytics capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right tools.

Sam Magnant Finance & Strategy

Practico helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like The Practico team gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.

John Rush CTO

Before we started working with Practico Analytics, we had tried to implement Mixpanel but struggled to get any useful insights out of the tool. Our team didn't have much analytics experience which is why we reached out to Ruben. Ruben was able to help us create a tracking plan for Mixpanel and which helped us track our users across our web and mobile apps. He also helped our development team properly implement this plan and he provided training on these tools to our management team. Our team is now able to see exactly what our users are doing inside our product.

Paul Greenberg CEO

We had an absolute abundance of data available to us through and we didn't know what to do with it and we didn't know how to turn it from a lot of data into something really useful and tangible for us to learn as a business, but also for our customers to learn. Ruben helped us create dashboards for our own business insights but also for our vendors and our users. I'm sure we'll work with you again in the future.

Orrin Benford CTO

Practico Analytics has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.

Richard Chimelis Founder

Before we got hooked up with Ruben, we had several questions that we were trying to figure out and didn't have complete confidence in the data we were seeing. We need an expert and Ruben was a fantastic partner. We were able to achieve all of what we outlined in the project, and we're very, very happy with the results.

Hunter Hillegas CTO

Ruben from Practico Analytics is quite simply a Mixpanel Guru and Analytics wiz. Extremely professional, very knowledgeable, and just amazingly helpful guy who will ensure you get your Mixpanel and Segment (or any other tool) tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.

Simon Turner Growth Manager

Practico helped us design an analytics strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise around analytics and how to properly implement tools like and Mixpanel.

Gaston Blanchet Head of Growth

Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.

Saisai Wright Product
Follow me on Twitter @ugarterd for my latest thoughts and ideas.Learn More