Thought experiments to help you see the world in a different light.
In the latest shareholder letter, Warren Buffet attributed his success to a “handful of decisions” over his entire career. It wasn’t about getting thousands of decisions right but only a few. It’s a powerful idea that goes against everything we are told about decisions. Even in my second book, Bulletproof Decisions, I started with the …
The rise of digital marketing channels such as Facebook Ads, Google Search, and TikTok has created laziness in marketing. I often talk to marketers who default to these channels whenever they think about their marketing strategy. They are flabbergasted that you would even consider not including these channels and scoff at offline alternatives. This kind …
If you have read my stuff for a long time then I am sure you have come across a mention about superheroes at some point. I’m a huge Marvel and DC fan though the non-stop output of films and content is exhausting. That being said, I would rather have too much superhero content than too …
There’s a fascinating trend where people list the companies that they used to work for. Silicon Valley loves to do this. You’ll see people mention that they are “Ex-Google” or “Ex-Facebook”. I searched Linkedin just for fun and got back 186,000 results. It’s not clear what people actually did for Google. If I visit the …
I was excited to talk about how to optimize your hiring process this week and then I realized that before I can get into that topic, I have to make a note on the many alternatives that companies can explore before they push “publish” on that sexy job description. I have been hearing from executives …
Alfred Sloan, the legendary executive of General Motors, believed strongly in the power of competition. So strongly in fact, that he encouraged his close friend, Walter P. Chrysler, to start his own company, despite working for Sloan as the head of the Buick division. He did this because he saw Ford declining in the mid …