One of the most common questions I get from readers and clients are my thoughts on the whole Amplitude vs Mixpanel debate. Companies struggle to choose between them because they appear to be quite similar. Unless you spend a lot of time using both of them, it can be hard to understand the subtle differences …
There’s a special analytics tool out there that is generating a lot of buzz and questions. You probably have seen it or heard of it. I’m of course referring to Segment.com (or Segment Analytics).
Almost every company is trying to understand how this tool fits into their analytics strategy and how to use it with other tools like Mixpanel and Google Analytics.
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