Mixpanel vs Google Analytics in 2020_ Friends or Foes_

Mixpanel vs Google Analytics in 2020: Friends or Foes?

The question of Mixpanel vs Google Analytics pop-ups in my inbox on a weekly basis. Companies of all sizes are confused as to how to use these tools. Do they play well together? Do they overlap in functionality? One is free (for the most part) and the other can get pricey quickly. What do I …

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Definitive Guide for Mixpanel Analytics

Mixpanel: The Definitive Guide (2020 Update)

Mixpanel is an advanced analytics tool that requires the proper setup, otherwise, you will not be able to get the critical insights that you’re looking for. This guide will show you how to properly plan your Mixpanel implementation and how to use the different reports to analyze your data. This tool will help you understand …

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Segment io: The Definitive Guide

Segment io: The Definitive Guide (2020 Update)

Two years ago, I found myself helping a new client implement Mixpanel. We had a good idea of what we wanted to track and it was now just a matter of writing the necessary code. The client was excited. They were having critical issues converting users from a free account to a paid one and …

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Definitive Guide for Amplitude Analytics

Amplitude Analytics: The Definitive Guide (2020 Update)

In our work, we get to research a lot of different analytics tools (such as Amplitude Analytics) which means that I tend to see the same features over and over again, done in slightly different ways. However, when it comes to Amplitude, they have been able to create a product that is quite unique especially …

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