The need to move data from point A to point B is as old as computers themselves, which is what ETLs solve. Don’t worry if you’re not as familiar with this acronym or don’t know the difference between ETL vs ETL. This post is your crash course into this world. What’s in a Name? ETL …
Are you spying on your customers without their consent? This is what running Google Analytics can feel like but you can stop this and put privacy first in your business without sacrificing long term growth. Finding a Google Analytics alternative has become a popular topic in the last few years. Some have lost their trust …
Choosing tools is hard. I sometimes forget how complex the process can seem especially when the options are quite similar. The question of Mixpanel vs Heap is one of those situations. At a glance, they do roughly the same thing. So how do you choose one tool to commit for the next 12 months? That’s …
Attribution is a fundamental question mobile apps need to answer. Unlike web attribution, mobile attribution is hard. Really hard. This is why you will need a tool to help you do it and why we will look at how AppsFlyer vs Firebase compare in this field. Both of these tools can offer quite a bit …
Being able to summarize your data in a single place (manually or automatically) is a huge win for companies (and data cultures). However, selecting a vendor that can do this isn’t easy. I’m frequently asked about my thoughts on Google Data Studio vs Tableau. This post is my answer to this question. I love both …
There’s something about a showdown that is exciting. We love to compare things. Apple vs Google, Coke vs Pepsi, and even things like summer vs winter. The same applies to software tools. In this article, we’ll do a showdown of Google Analytics vs Amplitude. One tool has been around for a long time and has …