The need to move data from point A to point B is as old as computers themselves, which is what ETLs solve. Don’t worry if you’re not as familiar with this acronym or don’t know […]

Are you spying on your customers without their consent? This is what running Google Analytics can feel like but you can stop this and put privacy first in your business without sacrificing long term growth. […]

Choosing tools is hard. I sometimes forget how complex the process can seem especially when the options are quite similar. The question of Mixpanel vs Heap is one of those situations. At a glance, they […]

Attribution is a fundamental question mobile apps need to answer. Unlike web attribution, mobile attribution is hard. Really hard. This is why you will need a tool to help you do it and why we […]

Being able to summarize your data in a single place (manually or automatically) is a huge win for companies (and data cultures). However, selecting a vendor that can do this isn’t easy. I’m frequently asked […]

There’s something about a showdown that is exciting. We love to compare things. Apple vs Google, Coke vs Pepsi, and even things like summer vs winter. The same applies to software tools. In this article, […]

The question of Mixpanel vs Google Analytics pop-ups in my inbox on a weekly basis. Companies of all sizes are confused as to how to use these tools. Do they play well together? Do they […]

Mixpanel is an advanced analytics tool that requires the proper setup, otherwise, you will not be able to get the critical insights that you’re looking for. This guide will show you how to properly plan […]

Two years ago, I found myself helping a new client implement Mixpanel. We had a good idea of what we wanted to track and it was now just a matter of writing the necessary code. […]