December 5, 2020
There’s an ever-increasing complexity in the world of marketing. Being able to sort through all the noise is one thing the best companies do consistently well. The lighthouse within the fog is your data. In […]
September 30, 2020
Data integrity is the silent killer of data strategies. Like rotted wood, it can easily escape notice unless you’re looking for it. If you discover it after the wall starts to fall apart, you’re too […]
September 23, 2020
Would you ever build a house without a blueprint? Then you shouldn’t build your data architecture without a roadmap. Otherwise, you’ll end up with uneven surfaces, a weak foundation, and a reduced value on your […]
September 2, 2020
I’m not sure when the term “data privacy” became mainstream, but it happened in the last 3-4 years. The 2016 U.S. Presidential election became a prominent example of how data could be used to sway […]