Using Web Analytics: Fundamental Principles You Need to Keep In Mind

Using web analytics is one of the most interesting recent developments in the business world, especially as it gets easier to collect and analyze data.

We are now able to look at thousands of data points in just a few clicks and use that data to make better decisions.

However, most businesses aren’t approaching analytics with the right mindset and are simply wasting their time trying to analyze their data. Let’s look at where things went wrong.

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