Product

Simplification and common sense are surprisingly rare these days. It’s not because companies don’t want these things but because it is really easy to overcomplicate how you approach things. Metrics and KPIs are no different and this is why a north star metric can is such a popular topic right now. In this article, I …

Read More

When was the last time that you were wowed as your were purchasing something? This can include how you were greeted, the service you received and the actual exchange of money. If I had to guess, this doesn’t happen often to you (or most people). And while we are talking about real life purchases here, …

Read More

One of my favorite parts of any presentation is the Q&A portion. Sometimes I even get to answer questions for 20 – 30 minutes. My second favorite thing would be to hold a panda in my arms like this guy (if you can make this happen, let me know). Going back to the Q&A stuff. …

Read More

I remember when I read that email. One of my clients was doubling down on their product analytics. I was excited. It was clear that this was their biggest problem but they weren’t spending enough time on it. Instead, they were trying to acquire more users. They were trying to add more water to a …

Read More

Let me paint a picture that you might have experienced. Your marketing team just completed an expensive acquisition campaign yesterday. You acquired thousands of new users and you’re already thinking of how to scale this campaign. You then open your analytics tool to pull up a retention report and it looks like this: The report …

Read More