We all understand the importance of retaining the users we acquired especially as our marketing and sales costs increase. Good mobile app retention rates can even be the crucial difference in startups that succeed and startups that fail. Bad retention can kill your startup so let’s figure out how to fix it.
North Star Metric Guide: Lessons from Amazon, Airbnb, Spotify & Gojek
Simplification and common sense are surprisingly rare these days. It’s not because companies don’t want these things but because it is really easy to overcomplicate how you approach things. Metrics and KPIs are no different and this is why a north star metric can is such a popular topic right now. In this article, I …