There’s no area more contentious than pricing. How your price your product seems to be one of the hardest decisions companies make, requiring the involvement of as many people as possible and complex models. In reality, designing an app monetization strategy can be straightforward if you begin with the end in mind. I’ll show you …
Long time readers of this blog know that I love Spotify. It is one of the few apps that I use every day, and I have paid for a premium subscription for years now. This is why I was excited to answer two questions that kept bouncing around in my mind: why is Spotify so …
Let me make this clear. If you’re not using a product analytics framework to guide your decisions, you’re wasting yours and your team’s time. Building great products is hard and you need all the help you can get. Teams tend to get in their own way when designing products. Egos clashed, customer feedback is taken …
To understand what a good SaaS onboarding experience looks like, think back to your most memorable interactions with other businesses. Perhaps they took place at a hotel while on vacation or maybe there’s a local business that goes above and beyond every time you shop there. This is what we want to achieve in your …
Ah the world of product usage. This is an idea that doesn’t need any pitching. Any company understands the value of it right away. Knowing how your users are engaging with your product is critical to building a better product. How can you build a better product if you don’t know what features your users …
As teams go deeper into analyzing their product, they are bound to come across a question that might haunt their dreams: are we looking at causation vs correlation? All teams will discover patterns in how their users are engaging with their products but they will be unsure if a user doing a certain action is …