The Hidden Benefits (and Costs) of Marketing Automation

The Hidden Benefits (and Costs) of Marketing Automation

Ah the benefits of marketing automation. This is a topic that I see twisted in all kinds of ways. There is a lot you can do with automation. There is also significant work to get it up and running.  In this article, I’ll cover the true benefits of automation, the disadvantages, and best practices when …

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The Secrets Behind 3 Marketing Automation Examples

The Secrets Behind 3 Marketing Automation Examples

Marketing automation is hot right now. It has been hot for a few years as more companies upgrade their technology stacks. In this post, I want to share 3 marketing automation examples that you could copy but I also want to provide the principles behind them.  Principles matter. A quick search gave me 100+ automation …

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Data-Driven Design is An Oxymoron That Forgot About the User

Data-Driven Design is An Oxymoron That Forgot About the User

Data-driven design seems like a noble goal but I think it is misleading it. In this article, I’ll make an argument for why a user-driven design is better and how data can support this process. You already know how data can help you but I’m here to help you answer why this isn’t happening in …

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Building a Modular Marketing Stack in 2020 Including Top Tools

Designing a marketing stack for your company is both parts exciting and overwhelming. There are hundreds of options and companies don’t have time to explore them all. You’re focused on growth and not becoming an expert in all the available vendors in your space. In this short guide (emphasis on short), I will give you …

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