Ah the benefits of marketing automation. This is a topic that I see twisted in all kinds of ways. There is a lot you can do with automation. There is also significant work to get it up and running. In this article, I’ll cover the true benefits of automation, the disadvantages, and best practices when …
Marketing automation is hot right now. It has been hot for a few years as more companies upgrade their technology stacks. In this post, I want to share 3 marketing automation examples that you could copy but I also want to provide the principles behind them. Principles matter. A quick search gave me 100+ automation …
Data-driven design seems like a noble goal but I think it is misleading it. In this article, I’ll make an argument for why a user-driven design is better and how data can support this process. You already know how data can help you but I’m here to help you answer why this isn’t happening in …
Being able to track the performance of your marketing campaigns is a fundamental challenge for all businesses. This is where UTM tags come into play. They are the building block of marketing attribution on the web and something everything marketing team must understand. In this article, I’ll cover the basics of UTM tags which are …
Designing a marketing stack for your company is both parts exciting and overwhelming. There are hundreds of options and companies don’t have time to explore them all. You’re focused on growth and not becoming an expert in all the available vendors in your space. In this short guide (emphasis on short), I will give you …
One of the best ways to optimize your facebook ads is to use analytics tools. Leverage the power of your data (in a deep voice)! In this case, though, more data will give us context into how we could make our Facebook ads better. We typically focused on metrics like click-through rate and conversion rate …