In 2010, Jimmy McMillan was running for the Governor seat in New York. Unlike other candidates, he stood out and even went viral with a simple message. The rent is too damn high. The party, which bears the same name, only had one issue. Understandably, he did not win. I wish there was someone like …
I had the opportunity to see the breathtaking “O” show by Cirque du Soleil at the Bellagio in Las Vegas. The show takes place inside and over a vast indoor pool where the water is kept at a toasty 29 C. The pool and performers appear and disappear throughout the show through the water in …
The TV show Mad Men captured something that many marketing executives longed for: simpler days where marketing was all about being creative while sitting in a room smoking cigarettes. Unfortunately, those days are long gone and only exist on TV. The advertising executives of the 50s could afford to waste half of their budget on …
Last week I watched The Matrix Resurrections, which occurs sometime after The Matrix Revolutions (released in 2003). The story of this fourth movie is meant to be a continuation of the first trilogy while trying to capture the nostalgia of seeing old characters like Neo and Trinity. To be honest, I don’t think the movie …
Companies sometimes view user behavior as a black box. The reality is that things don’t need to be complicated. Archimedes famously said that if you gave him a lever, he could move the world. I’ll show you how to use the lever of user behaviors without drowning in the complexity. What’s the Point of Understanding …
There’s an ever-increasing complexity in the world of marketing. Being able to sort through all the noise is one thing the best companies do consistently well. The lighthouse within the fog is your data. In this post, I’ll walk you through a short checklist that you can use to design a data-driven marketing strategy & …