Marketing is Too Damn Complicated

Marketing is Too Damn Complicated

In 2010, Jimmy McMillan was running for the Governor seat in New York. Unlike other candidates, he stood out and even went viral with a simple message. The rent is too damn high. The party, which bears the same name, only had one issue. Understandably, he did not win. I wish there was someone like …

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Why the Little Details Are the Major Details

Why the Little Details Are the Major Details

I had the opportunity to see the breathtaking “O” show by Cirque du Soleil at the Bellagio in Las Vegas. The show takes place inside and over a vast indoor pool where the water is kept at a toasty 29 C. The pool and performers appear and disappear throughout the show through the water in …

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The Don Draper Days are Dead

The Don Draper Days are Dead

The TV show Mad Men captured something that many marketing executives longed for: simpler days where marketing was all about being creative while sitting in a room smoking cigarettes. Unfortunately, those days are long gone and only exist on TV. The advertising executives of the 50s could afford to waste half of their budget on …

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How Data-Driven is Your Marketing Strategy & Team?

How Data-Driven is Your Marketing Strategy & Team?

There’s an ever-increasing complexity in the world of marketing. Being able to sort through all the noise is one thing the best companies do consistently well. The lighthouse within the fog is your data. In this post, I’ll walk you through a short checklist that you can use to design a data-driven marketing strategy & …

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Definition of Marketing Analytics & How Data Can Help Your Team

Definition of Marketing Analytics & How Data Can Help Your Team

My definition of marketing analytics is simple: Using data to support your decisions, campaigns, and actions to generate a positive ROI on your resources. Note that usage of the word “support”. It’s become popular to say that you want to be data-driven but I think that is the wrong approach.  I have talked briefly as …

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