There’s an ever-increasing complexity in the world of marketing. Being able to sort through all the noise is one thing the best companies do consistently well. The lighthouse within the fog is your data. In this post, I’ll walk you through a short checklist that you can use to design a data-driven marketing strategy & …
My definition of marketing analytics is simple: Using data to support your decisions, campaigns, and actions to generate a positive ROI on your resources. Note that usage of the word “support”. It’s become popular to say that you want to be data-driven but I think that is the wrong approach. I have talked briefly as …
The beginning of any strategy is always exciting. The world is full of possibilities, and the sky’s the limit. I want to help you turn that into reality by filling in the gaps in your plans. This post enables you to create a marketing automation strategy designed to succeed. I’ll cover four reasons why this …
Ah the benefits of marketing automation. This is a topic that I see twisted in all kinds of ways. There is a lot you can do with automation. There is also significant work to get it up and running. In this article, I’ll cover the true benefits of automation, the disadvantages, and best practices when …
Marketing automation is hot right now. It has been hot for a few years as more companies upgrade their technology stacks. In this post, I want to share 3 marketing automation examples that you could copy but I also want to provide the principles behind them. Principles matter. A quick search gave me 100+ automation …
Data-driven design seems like a noble goal but I think it is misleading it. In this article, I’ll make an argument for why a user-driven design is better and how data can support this process. You already know how data can help you but I’m here to help you answer why this isn’t happening in …