I had the opportunity to see the breathtaking “O” show by Cirque du Soleil at the Bellagio in Las Vegas. The show takes place inside and over a vast indoor pool where the water is kept at a toasty 29 C. The pool and performers appear and disappear throughout the show through the water in …
The TV show Mad Men captured something that many marketing executives longed for: simpler days where marketing was all about being creative while sitting in a room smoking cigarettes. Unfortunately, those days are long gone and only exist on TV. The advertising executives of the 50s could afford to waste half of their budget on …
Last week I watched The Matrix Resurrections, which occurs sometime after The Matrix Revolutions (released in 2003). The story of this fourth movie is meant to be a continuation of the first trilogy while trying to capture the nostalgia of seeing old characters like Neo and Trinity. To be honest, I don’t think the movie …
There’s an ever-increasing complexity in the world of marketing. Being able to sort through all the noise is one thing the best companies do consistently well. The lighthouse within the fog is your data. In this post, I’ll walk you through a short checklist that you can use to design a data-driven marketing strategy & …
My definition of marketing analytics is simple: Using data to support your decisions, campaigns, and actions to generate a positive ROI on your resources. Note that usage of the word “support”. It’s become popular to say that you want to be data-driven but I think that is the wrong approach. I have talked briefly as …
The beginning of any strategy is always exciting. The world is full of possibilities, and the sky’s the limit. I want to help you turn that into reality by filling in the gaps in your plans. This post enables you to create a marketing automation strategy designed to succeed. I’ll cover four reasons why this …