I had a recent conversion with a marketing executive on what challenges he was facing going into the new year. Decision-making came up. He didn’t trust his team to make big decisions due to their complexity and political nature. I asked what he was doing to solve that issue. He responded, “It’s one of my …
Startups often talk about their MVP with pride. The culture exported from Silicon Valley has taught everyone that a poor-looking—and barely functioning—product is the way to go in the beginning. The idea works well, and you can find many successful companies with embarrassing early releases. The MVP approach made me think we need something similar …
Imagine stepping out of a bar into the pouring rain and waving goodbye to your friends. You pull up your phone to call an Uber, but it’s dead. It always seems like your phone dies at the worst moments. You now have to hail a taxi or walk home in the rain. Our ability to …
How you frame a decision matters. If you want to see this idea in action, pick up any major newspaper. There are countless stories of businesses struggling due to staffing issues. The pandemic has knocked out a significant portion of the workforce, and there’s another portion that is reconsidering their entire careers. All of this …
The coolest thing about the wearable revolution is its impact on fork decisions through nudges. We face fork decisions every day. Should we go to the gym or stay home? What’s the best response to the prospect’s objection, counter it directly or ask for more information? What action should we take based on the latest …
We can’t seem to decide what we want. In the winter, we wished it were warmer. In the summer, we wished it were cooler. We are surrounded by an abundance of food, people, and ideas but struggle to find something to eat, someone to talk to, or a book worth reading. The running thread in …