As I waited for my turn, I was amazed at how busy the mall was. This was one of Vancouver’s biggest malls, and it was brimming with people despite the COVID-19 restrictions. Everyone was wearing a mask and maintaining their distance from each other. It reminded me that the death of retail had been greatly …
Everything that we do is about behaviour change. From the moment we open our eyes in the morning to the moment when we fall asleep. What we don’t realize is that the best companies design for behaviour change in their best products. They are actively trying to change how we act, and I’ll show you …
Last week, I wrote about the five factors that influence consumer behavior. The logical next question is how to use these factors for changing consumer behaviour. This article answers the question and my way of ensuring that we are discussing practical ideas here. Using the 5 Factors for Changing Consumer Behavior As a brief reminder, …
Consumer behavior is fascinating to me. Why people buy isn’t always a straightforward question. The factors influencing consumer behaviour can seem endless and impossible to pin down. In my experience, there are five major driving forces: self-interest, barriers, perception, demographics, and culture. Self-Interest Self-interest is one of the most important driving forces of consumer behavior. …
Why is TikTok so popular? That was the question rattling around in my head over the last few months. Before TikTok became a political beachball, it was already one of the most popular social media apps. They design an addictive experience that transcends generations and one full of lessons for other companies. It’s Positive The …
Let me divulge a secret. I’m a huge Amazon fan. When I think about purchasing something new, I first turn to Amazon. I know that Amazon doesn’t always have the best prices. I know that there’s an increase in fake reviews. Despite all of this, the Amazon customer experience still comes out on top. We …