Everything that we do is about behaviour change. From the moment we open our eyes in the morning to the moment when we fall asleep. What we don’t realize is that the best companies design […]

Last week, I wrote about the five factors that influence consumer behavior. The logical next question is how to use these factors for changing consumer behaviour. This article answers the question and my way of […]

Consumer behavior is fascinating to me. Why people buy isn’t always a straightforward question. The factors influencing consumer behaviour can seem endless and impossible to pin down. In my experience, there are five major driving […]

Why is TikTok so popular? That was the question rattling around in my head over the last few months. Before TikTok became a political beachball, it was already one of the most popular social media […]

Let me divulge a secret. I’m a huge Amazon fan. When I think about purchasing something new, I first turn to Amazon. I know that Amazon doesn’t always have the best prices. I know that […]

You’re mindlessly scrolling through Instagram, laughing at pictures from golden retrievers trying to catch balls. Behind this innocent activity, there’s a company that is tracking all of your moves and planning to use this information […]