Case Studies
How Your Company
Could Benefit
Case Studies
Breaking down how I have helped clients across different industries.
The Situation
A private fast-growing marketplace company needed data to understand who their best users were across their web, iOS and Android apps. They needed to improve the onboarding experience for new users and to increase user retention for existing users.
The Intervention
Practico met with the founders of the company to prepare an analytics strategy that would provide their entire team with the data they need to measure the impact of their work. Practico then helped them properly implement Google Analytics and Mixpanel to track the customer journey from signup to retention.
The implementation included coaching on proper data collection practices to ensure data accuracy, something the client had struggled with in the past. Finally, Practico trained all major stakeholders on how to properly use the tools implemented and how to analyze the data for relevant insights.
The Results
The company has successfully adopted data by implementing a company-wide Slack channel where anyone can request a report or get their data questions answered. This makes data easily accessible to everyone even if they aren’t experts in Mixpanel or Google Analytics.
They are now able to dig into random spikes of activity and quickly diagnose what happened.
Finally, they were able to start segmenting their users by key attributes or behaviours to better understand retention.
The Situation
A $10M Series A SaaS company wanted to know exactly what marketing campaigns were working and where they should focus their resources. They had access to high-level numbers such as total demos booked but didn’t have enough data to answer specific questions like “which of our blog posts is driving the most demo requests?” or “what pages do our users view before booking a demo?”.
The Intervention
Practico met with the marketing team to determine what questions they needed to answer and what existing data was available. Practico then helped them improve their implementation of Google Tag Manager and Google Analytics which weren’t being used to their full potential.
Finally, Practico provided company-wide training sessions to the entire marketing team and offered ad hoc analysis support around the creation and interpretation of their data over the following months.
The Results
The marketing team has successfully adopted the data and every team member is now able to generate the reports they need without having to go through a data analyst.
They are now able to see which blog posts were leading to conversions and what call to actions are most effective within those blog posts. They are also able to determine what channels should get more resources and which ones should get less.
Finally, they are now able to dig deeper into the specific user behaviors that drive conversions for their product.
The Situation
A mobile consumer company was coming off a successful million-dollar crowdfunding campaign and was getting ready to release their mobile apps on iOS and Android. However, they didn’t have any data to understand how their customers were going to use these apps.
The Intervention
Ruben met with the growth and engineering to understand their technical stack and what data they will need over the next 12 months. He put together a strategy that would lay the foundation for the fast growth this company was expecting while still being able to handle their short term needs.
Ruben also helped their engineering teamwork through the technical implementation issues and coached them on how to properly maintain their data infrastructure.
The Results
The client was able to successfully launch their apps publicly and transition from their crowdfunding backers into public customers. They can easily understand what is going on with their product and how their key metrics are changing from month to month.
Their engineering team saved hundreds of hours by properly setting up a foundation that makes it easy to share data between tools. This also allows its growth team to get the answers they need without relying on engineering resources.
The Situation
An established payment provider had recently launched a new product as part of its growing suite of offerings. However, they weren’t seeing the kind of product adoption that they were hoping for and didn’t have the necessary data to solve or even understand this problem.
The Intervention
Ruben worked with the Product, Marketing and Engineering teams to understand what their initial data looked like, what were the current assumptions around how to improve the product and what reports do they need to start designing engagement campaigns.
He helped them solve technical issues in their data, train them on how to use their self-serve tools and coached them on how to properly maintain their data infrastructure.
The Results
The client was able to validate their assumptions which helped them to redesign their entire interface. They were also able to start quickly designing campaigns to engage their users and best of all, automate these campaigns so they could run without their input.
They were also able to tie their “Symbolic Customer Segments” to behavioral data to properly understand and communicate with their customers. These are incredibly helpful segments that describe the behaviors of an entire group in 1-2 words.
Finally, this team was able to prove the value of data to the rest of the company and is a critical first step in changing the overall culture of their company.
The Situation
A governmental tourism agency needed help summarizing their rapidly changing data during the COVID-19 pandemic. Organizing this data would make it easier for their stakeholders to understand how to adjust their businesses.
The Intervention
Ruben helped them sort through 20+ different data sources and assigned the correct priority. He also helped them design a process to capture, clean, and store this data to allow for quick updates. Finally, he provided basic training on how to maintain this system on their own.
The Results
The client was able to launch a dashboard that helped their internal team understand how things were changing during the pandemic. This saved them the time of having to check multiple sources and missing major updates. This dashboard and project also served as a foundation for ongoing support to their local community in 2021 and beyond.
The Situation
A training company had a wealth of data, but they weren't able to trust the numbers. This prevented them from using these numbers to make decisions or even to find actionable insights.
The Intervention
Ruben helped them audit the data, track down discrepancies, and worked with them to understand why certain numbers looked off. In a few short weeks, the entire data set was accurate and working as expected.
The Results
The company was able to use its dashboards and reports in one of its upcoming launches. They knew that they had accurate numbers and were able to properly gauge the impact of this product launch.
How You Could
Use Your Data
These are some examples as to how my clients have used data to drive tangible business outcomes.