Typical Client Results
Clients who work with me experience a wide range of results that include but are not limited to the list below.
Sorting Through the Decisions Required to Improve Onboarding and Retention
The Situation
A fast-growing company needed to understand who its best users were across its multiple products. They also wanted to improve the onboarding experience of the new users and increase long-term retention.
The Intervention
Ruben met with the founders of the company to help them determine the important decisions that needed to be made. He helped them sort through technology choices, different customer segments and converting data to guide decision-making.
He coached the team on how to easily convert data into actionable decisions and how to maintain data accuracy over the long term. Finally, Ruben trained all relevant stakeholders on the best practices for making group decisions.
The Results
The company can now better understand who its users are and how to improve its products. They have access to better data, and more importantly, they know how to convert it into profitable decisions.
Optimize Marketing Dollars, Campaigns & Channels
The Situation
A SaaS company wanted to know exactly what marketing campaigns were working and where they should focus their resources. They had access to high-level numbers such as total demos booked but didn’t have enough data to answer specific questions like “which of our blog posts is driving the most demo requests?” or “what pages do our users view before booking a demo?”.
The Intervention
Ruben met with the marketing team to determine what decisions they needed to make and what existing data was available. Ruben then helped them improve their implementation of Google Tag Manager and Google Analytics which weren’t being used to their full potential.
Finally, Practico provided company-wide training sessions to the entire marketing team and offered ongoing support to convert data into actionable decisions.
The Results
The marketing team has successfully adopted the data, and every team member is now able to generate the reports they need without having to go through a data analyst.
They are now able to see which blog posts were leading to conversions and what call to action are most effective within those blog posts. They can also determine which channels should get more resources and which should get less.
Finally, they are now able to dig deeper into the specific user behaviors that drive conversions for their product.
Data Strategy & Maximizing Engineering Resources
The Situation
A mobile consumer company was coming off a successful million-dollar crowdfunding campaign and was getting ready to release its mobile apps on iOS and Android. However, they didn’t have any data to understand how their customers were going to use these apps.
The Intervention
Ruben met with the growth and engineering to understand their technical stack and what data they will need over the next 12 months. He put together a strategy that would lay the foundation for the fast growth this company was expecting while still being able to handle its short-term needs.
Ruben also helped their engineering team through the technical implementation issues and coached them on properly maintaining their data infrastructure.
The Results
The client launched their apps publicly and transitioned from crowdfunding backers to public customers. They can easily understand what is going on with their product and how their key metrics are changing from month to month.
Their engineering team saved hundreds of hours by properly setting up a foundation that makes it easy to share data between tools. This also allows its growth team to get the answers they need without relying on engineering resources.
Higher Product Adoption Through Better Decisions.
The Situation
An established payment provider had recently launched a new product as part of its growing suite of offerings. However, they weren’t seeing the kind of product adoption they were hoping for and didn’t know what decisions were needed.
The Intervention
Ruben worked with the Product, Marketing, and Engineering teams to understand what their current assumptions look like and why they weren’t making the right decisions. Then, he helped them sort through their data and coached them on the best practices around decision-making.
The Results
The client was able to validate their assumptions which helped them to redesign their entire interface. They were also able to start quickly designing campaigns to engage their users and, best of all, automate these campaigns so they could run without their input.
Finally, this team proved the value of data and decision-making to the rest of the company and is a critical first step in changing the company’s overall culture.
Helping Businesses Affected by COVID-19
The Situation
In early 2020, the tourism industry had come to an astonishing standstill. Planes were grounded, luggage was collecting dust, and passports were stored away for another day. Then, in the middle of the fog of uncertainty, a governmental agency reached out for help. They had a firehose of information that could help them understand the pandemic, but they needed help converting it to actionable decisions—calmly drinking from it instead of being overwhelmed.
The Intervention
Ruben helped them by starting at the end. In an ideal world, how would this information change their daily decision-making? Based on that, we worked on chiseling away the irrelevant, leaving only the most relevant metrics. We were able to narrow it down to 10 metrics from hundreds. In the dashboard itself, we built different levels of depth. People could spend one-minute reading summaries and moving on, while others could spend 15 minutes working through the data. The goal was to help people discover insights, not give them more data.
The Results
There was an instant change. The agency team went from being overwhelmed to knowing exactly where to focus their energy. Community partners felt supported. They couldn’t control the pandemic but could control their response to it. The condensed metrics allowed them to make difficult decisions without being paralyzed. Data helped them see through the fog.
Radan Dabetic
Before working with Ruben, we had some data in our admin panel but did not have all the KPIs we wanted and needed. No dashboards, no KPIs, a little bit of Mixpanel, and just our numbers.
Ruben helped us with the planning, strategy, and implementation of our data tools and dashboard. We selected all the tools in a modern data stack and worked on getting everything connected.
We have a much clearer picture of how our product is doing out in the market. So some of the numbers are just more of a confirmation of our feeling, but there are a lot of figures and then KPIs, which are more of a surprise that we didn't know.
Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics.
Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.
We had an absolute abundance of data available to us through and we didn't know what to do with it and we didn't know how to turn it from a lot of data into actionable decisions and tangible for us to learn as a business, but also for our customers to learn. Ruben helped us create dashboards for our own business insights but also for our vendors and our users. I'm sure we'll work with you again in the future.
Ruben helped us lay the proper foundation for different projects by guiding us on the best practices for making better marketing and product decisions with data.
Blair Ryan
Ruben always delivered at least as much as expected, but almost always more than expected. I'm not a founder here, but I'm a serial founder my whole life, and those people who do that are the ones you like to need to surround yourself with. So that's where the success comes from. So it's been a great help and a blessing, I'd say, to have you around.
Ruben helped our engineering team stay focus on the thing we do very well: building a great product. Ruben helped us decide what technology could make our lives easier over the long term, and he helped us make the right decisions during the implementation.
Before we started working with Ruben, we had struggled to convert our data into actionable decisions. Ruben helped us sort through our priorities, our technology, and our capabilities for our multiple products. Our team is now able to make confident decisions on how to best improve our products for our users.
Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.
Hiba Ganta
Immediately we saw this significant buy-in from the organization and just consistent usage of the reports we were building. Our clients are happy with the type of insights and answers they're getting from their data.
Overall, happy with the results Ruben provided us with. We loved working with him, and I'm sure we'd love to work with him again. So thank you so much for everything the company has been left with at this point.
Airbanq
Ruben was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.
Before we got hooked up with Ruben, we had several questions that we were trying to figure out and didn't have complete confidence in the decisions we were making. We need an expert and Ruben was a fantastic partner. We achieved all of what we outlined in the project, and we're very happy with the results.
Ruben helped us understand the weaknesses in how our team was making decisions using data and prepared a strategy that would allow us to solve these challenges and level up your decision-making capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right technology.
Ruben helped us design a strategy for our company that could help us accomplish our short term goals while laying a solid foundation for the future. Internally, we understood deeply how to make our product better but we lacked expertise in data and effective decision-making.
A.J. Elliott
I've always brought Ruben in as a great resource whenever I have projects or unique clients with specific funnels requiring more advanced setups.
Everything from setting up at the high level, best practices, project scopes, getting things organized at the high level, and diving into the weeds with developers.
I appreciate having Ruben as a resource, and it's been great working with him over the last few years, and I look forward to the projects in the coming years.
