March 25, 2020
UTM Tags: What They Are and Real-World Usage from Slack, Airbnb, and Spotify

UTM Tags: What They Are and Real-World Usage from Slack, Airbnb, and Spotify

Being able to track the performance of your marketing campaigns is a fundamental challenge for all businesses. This is where UTM tags come into play. They are the building block of marketing attribution on the […]
March 18, 2020

Building a Modular Marketing Stack in 2020 Including Top Tools

Designing a marketing stack for your company is both parts exciting and overwhelming. There are hundreds of options and companies don’t have time to explore them all. You’re focused on growth and not becoming an […]
March 11, 2020
Demystifying Causation vs. Correlation In Your Product With Real-World Examples

Demystifying Causation vs Correlation In Your Product With Real-World Examples

As teams go deeper into analyzing their product, they are bound to come across a question that might haunt their dreams: are we looking at causation vs correlation? All teams will discover patterns in how […]
March 4, 2020
North Star Metric Guide: Lessons from Amazon, Airbnb, Spotify & Gojek

North Star Metric Guide: Lessons from Amazon, Airbnb, Spotify & Gojek

Simplification and common sense are surprisingly rare these days. It’s not because companies don’t want these things but because it is really easy to overcomplicate how you approach things. Metrics and KPIs are no different […]
February 26, 2020
Design KPI Dashboards People Actually Understand [Examples & Best Tools]

Design a KPI Dashboard People Actually Understand [Examples & Best Tools]

Every company knows the value of having the right KPI dashboard. Making your data public to your team keeps everyone in the loop and helps them make better decisions. The companies I work already know […]
January 31, 2019
Definitive Guide for Mixpanel Analytics

Mixpanel: The Definitive Guide (2020 Update)

Mixpanel is an advanced analytics tool that requires the proper setup, otherwise, you will not be able to get the critical insights that you’re looking for. This guide will show you how to properly plan […]
January 15, 2019
Segment io: The Definitive Guide

Segment io: The Definitive Guide (2020 Update)

Two years ago, I found myself helping a new client implement Mixpanel. We had a good idea of what we wanted to track and it was now just a matter of writing the necessary code. […]
January 10, 2019
Definitive Guide for Amplitude Analytics

Amplitude Analytics: The Definitive Guide (2020 Update)

In our work, we get to research a lot of different analytics tools (such as Amplitude Analytics) which means that I tend to see the same features over and over again, done in slightly different […]
September 27, 2018
Product Messaging Tool Comparison: Intercom vs Customer.io vs Zendesk Connect

Product Messaging Tool Comparison: Intercom vs Customer.io vs Zendesk Connect

Hi everyone, my name is Ruben and I’m the founder of Practico Analytics, and today I wanted to walk you through a bit of a comparison of different tools that you can use to do […]
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