One of my favorite parts of any presentation is the Q&A portion. Sometimes I even get to answer questions for 20 – 30 minutes. My second favorite thing would be to hold a panda in my arms like this guy (if you can make this happen, let me know). Going back to the Q&A stuff. …
I remember when I read that email. One of my clients was doubling down on their product analytics. I was excited. It was clear that this was their biggest problem but they weren’t spending enough time on it. Instead, they were trying to acquire more users. They were trying to add more water to a …
One of the best ways to optimize your facebook ads is to use analytics tools. Leverage the power of your data (in a deep voice)! In this case, though, more data will give us context into how we could make our Facebook ads better. We typically focused on metrics like click-through rate and conversion rate …
Let me paint a picture that you might have experienced. Your marketing team just completed an expensive acquisition campaign yesterday. You acquired thousands of new users and you’re already thinking of how to scale this campaign. You then open your analytics tool to pull up a retention report and it looks like this: The report …
There’s a special analytics tool out there that is generating a lot of buzz and questions. You probably have seen it or heard of it. I’m of course referring to Segment.com (or Segment Analytics).
Almost every company is trying to understand how this tool fits into their analytics strategy and how to use it with other tools like Mixpanel and Google Analytics.
Using web analytics is one of the most interesting recent developments in the business world, especially as it gets easier to collect and analyze data.
We are now able to look at thousands of data points in just a few clicks and use that data to make better decisions.
However, most businesses aren’t approaching analytics with the right mindset and are simply wasting their time trying to analyze their data. Let’s look at where things went wrong.