June 10, 2020
Ah the benefits of marketing automation. This is a topic that I see twisted in all kinds of ways. There is a lot you can do with automation. There is also significant work to get […]
May 27, 2020
Ah the world of product usage. This is an idea that doesn’t need any pitching. Any company understands the value of it right away. Knowing how your users are engaging with your product is critical […]
May 20, 2020
Marketing automation is hot right now. It has been hot for a few years as more companies upgrade their technology stacks. In this post, I want to share 3 marketing automation examples that you could […]
May 13, 2020
The question of Mixpanel vs Google Analytics pop-ups in my inbox on a weekly basis. Companies of all sizes are confused as to how to use these tools. Do they play well together? Do they […]
April 29, 2020
A data-driven culture seems to all the rage today but I don’t think this should be the culture. Data is meant to support your company, not drive it. The difference might seem minor to you […]
April 22, 2020
Data-driven design seems like a noble goal but I think it is misleading it. In this article, I’ll make an argument for why a user-driven design is better and how data can support this process. […]
April 15, 2020
Sales teams are sitting on a goldmine of data. The challenge is that sales teams don’t have much time to actually take this data for sales analysis, whether by them or by someone else. In […]
April 8, 2020
We are in the middle of the COVID-19 pandemic and it’s been fascinating to see governments make significant policy decisions on a daily basis. These policies are a great example of data-driven decision making in […]
April 1, 2020
I’m fascinated by sales teams. They naturally attract people who get things done, have no time for excuses and are able to drive towards their goal, typically their quota. This is why it seems like […]