Let’s be honest, talking about a tracking plan isn’t the sexiest topic in analytics. It’s more interesting to talk about how machine learning can help you analyze your data, how you could do personalization at scale or how to use automation to improve all of your conversion rates. However, all of these things have one …
One of the most common questions I get from readers and clients are my thoughts on the whole Amplitude vs Mixpanel debate. Companies struggle to choose between them because they appear to be quite similar. Unless you spend a lot of time using both of them, it can be hard to understand the subtle differences …
When was the last time that you were wowed as your were purchasing something? This can include how you were greeted, the service you received and the actual exchange of money. If I had to guess, this doesn’t happen often to you (or most people). And while we are talking about real life purchases here, …
One of my favorite parts of any presentation is the Q&A portion. Sometimes I even get to answer questions for 20 – 30 minutes. My second favorite thing would be to hold a panda in my arms like this guy (if you can make this happen, let me know). Going back to the Q&A stuff. …
I remember when I read that email. One of my clients was doubling down on their product analytics. I was excited. It was clear that this was their biggest problem but they weren’t spending enough time on it. Instead, they were trying to acquire more users. They were trying to add more water to a …
One of the best ways to optimize your facebook ads is to use analytics tools. Leverage the power of your data (in a deep voice)! In this case, though, more data will give us context into how we could make our Facebook ads better. We typically focused on metrics like click-through rate and conversion rate …