September 2, 2020
I’m not sure when the term “data privacy” became mainstream, but it happened in the last 3-4 years. The 2016 U.S. Presidential election became a prominent example of how data could be used to sway […]
August 12, 2020
My definition of marketing analytics is simple: Using data to support your decisions, campaigns, and actions to generate a positive ROI on your resources. Note that usage of the word “support”. It’s become popular to […]
August 5, 2020
To understand what a good SaaS onboarding experience looks like, think back to your most memorable interactions with other businesses. Perhaps they took place at a hotel while on vacation or maybe there’s a local […]
July 29, 2020
The beginning of any strategy is always exciting. The world is full of possibilities, and the sky’s the limit. I want to help you turn that into reality by filling in the gaps in your […]
July 15, 2020
Choosing tools is hard. I sometimes forget how complex the process can seem especially when the options are quite similar. The question of Mixpanel vs Heap is one of those situations. At a glance, they […]
July 8, 2020
I’m excited to be writing this post today because it’s my birthday! Technically, my birthday is tomorrow (July 8) so let’s just say it’s my birthday week. At this pace, I’ll soon be celebrating a […]
July 1, 2020
Attribution is a fundamental question mobile apps need to answer. Unlike web attribution, mobile attribution is hard. Really hard. This is why you will need a tool to help you do it and why we […]
June 24, 2020
Being able to summarize your data in a single place (manually or automatically) is a huge win for companies (and data cultures). However, selecting a vendor that can do this isn’t easy. I’m frequently asked […]
June 17, 2020
There’s something about a showdown that is exciting. We love to compare things. Apple vs Google, Coke vs Pepsi, and even things like summer vs winter. The same applies to software tools. In this article, […]