September 2, 2020
What is data privacy?

What Is Data Privacy? How to Protect Yourself and Your Company.

I’m not sure when the term “data privacy” became mainstream, but it happened in the last 3-4 years. The 2016 U.S. Presidential election became a prominent example of how data could be used to sway […]
August 12, 2020
Definition of Marketing Analytics & How Data Can Help Your Team

Definition of Marketing Analytics & How Data Can Help Your Team

My definition of marketing analytics is simple: Using data to support your decisions, campaigns, and actions to generate a positive ROI on your resources. Note that usage of the word “support”. It’s become popular to […]
August 5, 2020
SaaS Onboarding: How to Consistently Delight Users

SaaS Onboarding: How to Consistently Delight Users

To understand what a good SaaS onboarding experience looks like, think back to your most memorable interactions with other businesses. Perhaps they took place at a hotel while on vacation or maybe there’s a local […]
July 29, 2020
Design a Marketing Automation Strategy Using the 3Ps Framework

Design a Marketing Automation Strategy Using the 3Ps Framework

The beginning of any strategy is always exciting. The world is full of possibilities, and the sky’s the limit. I want to help you turn that into reality by filling in the gaps in your […]
July 15, 2020
Mixpanel vs Heap: Should You AutoTrack or Manually Instrument?

Mixpanel vs Heap: Should You AutoTrack or Manually Instrument?

Choosing tools is hard. I sometimes forget how complex the process can seem especially when the options are quite similar. The question of Mixpanel vs Heap is one of those situations. At a glance, they […]
July 8, 2020
5 Ideas On My Birthday Week

5 Ideas On My Birthday Week

I’m excited to be writing this post today because it’s my birthday! Technically, my birthday is tomorrow (July 8) so let’s just say it’s my birthday week. At this pace, I’ll soon be celebrating a […]
July 1, 2020
Appsflyer vs Firebase: Which is Better for Attribution?

Appsflyer vs Firebase: Which is Better for Attribution?

Attribution is a fundamental question mobile apps need to answer. Unlike web attribution, mobile attribution is hard. Really hard. This is why you will need a tool to help you do it and why we […]
June 24, 2020
Google Data Studio vs Tableau in Two Real-Life Stories

Google Data Studio vs Tableau in Two Real-Life Stories

Being able to summarize your data in a single place (manually or automatically) is a huge win for companies (and data cultures). However, selecting a vendor that can do this isn’t easy. I’m frequently asked […]
June 17, 2020
Google Analytics vs Amplitude: Critical Things to Consider

Google Analytics vs Amplitude: Critical Things to Consider

There’s something about a showdown that is exciting. We love to compare things. Apple vs Google, Coke vs Pepsi, and even things like summer vs winter. The same applies to software tools. In this article, […]
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