My Latest Ideas and Insights

Amplitude vs Mixpanel: Understand the Pros and Cons of Each Tool

One of the most common questions I get from readers and clients are my thoughts on the whole Amplitude vs Mixpanel debate. Companies struggle to choose between them because they appear to be quite similar. Unless you spend a lot of time using both of them, it can be hard to understand the subtle differences …

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How Uses Automated Customer Lifecycle Notifications to Improve Retention

How Uses Customer Lifecycle Notifications to Improve Retention

Let me paint a picture that you might have experienced. Your marketing team just completed an expensive acquisition campaign yesterday. You acquired thousands of new users and you’re already thinking of how to scale this campaign. You then open your analytics tool to pull up a retention report and it looks like this: The report …

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