My Latest Ideas and Insights

Framework for Changing Consumer Behavior

Framework for Changing Consumer Behavior

Last week, I wrote about the five factors that influence consumer behavior. The logical next question is how to use these factors for changing consumer behaviour. This article answers the question and my way of ensuring that we are discussing practical ideas here.  Using the 5 Factors for Changing Consumer Behavior As a brief reminder, …

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Rishi Rawat - Using Stories To Drive Conversions, How Buyer Psychology Affects Copy, What The Best Informercials Get Right, And More.

Rishi Rawat – Using Stories To Drive Conversions, How Buyer Psychology Affects Copy, What The Best Informercials Get Right, And More.

About Episode

In this conversation, I talk with Rishi about how to use stories to drive conversions, the role of buyer psychology when writing copy, the patterns behind the best infomercials, and much more.

Rishi is a buyer psychology copywriter. For the last 12 years, Rishi has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce, has developed a 9-point copywriting process to optimize conversion rates. Frictionless Commerce works with direct-to-consumer consumer businesses that have invented a better solution to a problem. Companies like HandicappedPets.com and Oransi.com.

Connect with Rishi Rawat

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A Short Guide to the 5 Factors Influencing Consumer Behaviour

A Short Guide to the 5 Factors Influencing Consumer Behaviour

Consumer behavior is fascinating to me. Why people buy isn’t always a straightforward question. The factors influencing consumer behaviour can seem endless and impossible to pin down. In my experience, there are five major driving forces: self-interest, barriers, perception, demographics, and culture. Self-Interest Self-interest is one of the most important driving forces of consumer behavior. …

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Ruben's Riff - Using Testing Frameworks to Double Your Growth 1% at a Time

Ruben’s Riff – Using Testing Frameworks to Double Your Growth 1% at a Time

About Episode

This week’s topic is testing frameworks. I’ll cover why this is the best way to consistently double your growth, the roadblocks to adopting testing frameworks, and why your expectations may be too high.

If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform e.g. Apple Podcasts, Spotify, and others.

The Question We Are All Asking Ourselves: Why Is TikTok So Popular?

The Question We Are All Asking Ourselves: Why Is TikTok So Popular?

Why is TikTok so popular? That was the question rattling around in my head over the last few months. Before TikTok became a political beachball, it was already one of the most popular social media apps. They design an addictive experience that transcends generations and one full of lessons for other companies. It’s Positive The …

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Joey Malysz - The Current and Future State of CDPs, Starting a Partnership Program from Scratch, and the Benefits of Speaking the Same Language

Joey Malysz – The Current and Future State of CDPs, Starting a Partnership Program from Scratch, and the Benefits of Speaking the Same Language

About Episode

In this conversation, I talk with Joey about the world of CDPs, best practices for starting a partnership program from scratch, and the benefits of speaking the same language (especially in technical sales).

Joey Malysz currently leads Channel Partnerships at Segment, the world’s #1 Customer Data Platform. He is responsible for Business Development initiatives with all agencies, consultancies, and systems integrators within their Partner Program.

Before Segment, Joey worked in a variety of roles at Mixpanel, including Support and Solutions Architecture, before launching their Solution Partner Program.

Outside of work, Joey enjoys hiking, fishing, paddle boarding, triathlons, and “side projects building things” (he’s a former engineer and occasionally dusts off his technical chops). He’s a generalist at heart who loves trying new things and constantly learning.

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