There’s a special analytics tool out there that is generating a lot of buzz and questions. You probably have seen it or heard of it. I’m of course referring to Segment.com (or Segment Analytics).
Using web analytics is one of the most interesting recent developments in the business world, especially as it gets easier to collect and analyze data.
We are now able to look at thousands of data points in just a few clicks and use that data to make better decisions.
However, most businesses aren’t approaching analytics with the right mindset and are simply wasting their time trying to analyze their data. Let’s look at where things went wrong.
We all understand the importance of retaining the users we acquired especially as our marketing and sales costs increase. Good mobile app retention rates can even be the crucial difference in startups that succeed and startups that fail. Bad retention can kill your startup so let’s figure out how to fix it.