My Latest Ideas and Insights

How Mint.com Uses Automated Customer Lifecycle Notifications to Improve Retention

How Mint.com Uses Customer Lifecycle Notifications to Improve Retention

Let me paint a picture that you might have experienced. Your marketing team just completed an expensive acquisition campaign yesterday. You acquired thousands of new users and you’re already thinking of how to scale this campaign. You then open your analytics tool to pull up a retention report and it looks like this: The report …

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Using Web Analytics: Fundamental Principles You Need to Keep In Mind

Using web analytics is one of the most interesting recent developments in the business world, especially as it gets easier to collect and analyze data.

We are now able to look at thousands of data points in just a few clicks and use that data to make better decisions.

However, most businesses aren’t approaching analytics with the right mindset and are simply wasting their time trying to analyze their data. Let’s look at where things went wrong.

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