November 4, 2020
Consumer behavior is fascinating to me. Why people buy isn’t always a straightforward question. The factors influencing consumer behaviour can seem endless and impossible to pin down. In my experience, there are five major driving […]
October 28, 2020
Why is TikTok so popular? That was the question rattling around in my head over the last few months. Before TikTok became a political beachball, it was already one of the most popular social media […]
October 21, 2020
Let me divulge a secret. I’m a huge Amazon fan. When I think about purchasing something new, I first turn to Amazon. I know that Amazon doesn’t always have the best prices. I know that […]
October 14, 2020
You’re mindlessly scrolling through Instagram, laughing at pictures from golden retrievers trying to catch balls. Behind this innocent activity, there’s a company that is tracking all of your moves and planning to use this information […]
October 7, 2020
The need to move data from point A to point B is as old as computers themselves, which is what ETLs solve. Don’t worry if you’re not as familiar with this acronym or don’t know […]
September 30, 2020
Data integrity is the silent killer of data strategies. Like rotted wood, it can easily escape notice unless you’re looking for it. If you discover it after the wall starts to fall apart, you’re too […]
September 23, 2020
Would you ever build a house without a blueprint? Then you shouldn’t build your data architecture without a roadmap. Otherwise, you’ll end up with uneven surfaces, a weak foundation, and a reduced value on your […]
September 16, 2020
Let me make this clear. If you’re not using a product analytics framework to guide your decisions, you’re wasting yours and your team’s time. Building great products is hard and you need all the help […]
September 9, 2020
Are you spying on your customers without their consent? This is what running Google Analytics can feel like but you can stop this and put privacy first in your business without sacrificing long term growth. […]