November 4, 2020
A Short Guide to the 5 Factors Influencing Consumer Behaviour

A Short Guide to the 5 Factors Influencing Consumer Behaviour

Consumer behavior is fascinating to me. Why people buy isn’t always a straightforward question. The factors influencing consumer behaviour can seem endless and impossible to pin down. In my experience, there are five major driving […]
October 28, 2020
The Question We Are All Asking Ourselves: Why Is TikTok So Popular?

The Question We Are All Asking Ourselves: Why Is TikTok So Popular?

Why is TikTok so popular? That was the question rattling around in my head over the last few months. Before TikTok became a political beachball, it was already one of the most popular social media […]
October 21, 2020
Why We Happily Overpay for the Amazon Customer Experience

Why We Happily Overpay for the Amazon Customer Experience

Let me divulge a secret. I’m a huge Amazon fan. When I think about purchasing something new, I first turn to Amazon. I know that Amazon doesn’t always have the best prices. I know that […]
October 14, 2020
You’ve Watched Netflix’s Social Dilemma. Now What?

You’ve Watched Netflix’s Social Dilemma. Now What?

You’re mindlessly scrolling through Instagram, laughing at pictures from golden retrievers trying to catch balls. Behind this innocent activity, there’s a company that is tracking all of your moves and planning to use this information […]
October 7, 2020
ELT vs ETL: Simple Guidelines for Using Either Approach

ELT vs ETL: Simple Guidelines for Using Either Approach

The need to move data from point A to point B is as old as computers themselves, which is what ETLs solve. Don’t worry if you’re not as familiar with this acronym or don’t know […]
September 30, 2020
3 Strategies to Solve Data Integrity Issues & Gain Visibility

3 Strategies to Solve Data Integrity Issues & Gain Visibility

Data integrity is the silent killer of data strategies. Like rotted wood, it can easily escape notice unless you’re looking for it. If you discover it after the wall starts to fall apart, you’re too […]
September 23, 2020
How to Avoid Building a Shoddy Data Architecture

How to Avoid Building a Shoddy Data Architecture

Would you ever build a house without a blueprint? Then you shouldn’t build your data architecture without a roadmap. Otherwise, you’ll end up with uneven surfaces, a weak foundation, and a reduced value on your […]
September 16, 2020
Product Analytics Framework: Finding Your Everest and Inner Karate Kid

Product Analytics Framework: Finding Your Everest and Inner Karate Kid

Let me make this clear. If you’re not using a product analytics framework to guide your decisions, you’re wasting yours and your team’s time. Building great products is hard and you need all the help […]
September 9, 2020
Finding a Google Analytics Alternative that Puts Privacy First

Finding a Google Analytics Alternative that Puts Privacy First

Are you spying on your customers without their consent? This is what running Google Analytics can feel like but you can stop this and put privacy first in your business without sacrificing long term growth. […]
GET IN TOUCH
Follow me on Twitter @ugarterd for my latest thoughts and ideas.Learn More
+