Startups often talk about their MVP with pride. The culture exported from Silicon Valley has taught everyone that a poor-looking—and barely functioning—product is the way to go in the beginning. The idea works well, and you can find many successful companies with embarrassing early releases. The MVP approach made me think we need something similar …
One of my favorite summer activities is the food markets that pop up throughout the city. I recently attended one of the largest and the market was bustling with people, smells, and an undeniable laidback summer vibe. I was surprised to hear how much FOMO (Fear of Missing Out) my friends were experiencing. Most of …
Imagine stepping out of a bar into the pouring rain and waving goodbye to your friends. You pull up your phone to call an Uber, but it’s dead. It always seems like your phone dies at the worst moments. You now have to hail a taxi or walk home in the rain. Our ability to …
How you frame a decision matters. If you want to see this idea in action, pick up any major newspaper. There are countless stories of businesses struggling due to staffing issues. The pandemic has knocked out a significant portion of the workforce, and there’s another portion that is reconsidering their entire careers. All of this …
The coolest thing about the wearable revolution is its impact on fork decisions through nudges. We face fork decisions every day. Should we go to the gym or stay home? What’s the best response to the prospect’s objection, counter it directly or ask for more information? What action should we take based on the latest …
Who would have thought that a dead children’s book author would become the biggest content partner to Netflix? That’s what happened after Netflix spent $700 million acquiring the rights to Roald Dahl’s books. To be fair, his children’s books aren’t unknown. They have sold more than 250 million copies and feature well-known characters such as …