January 20, 2021
Data Driven Decision Making is an Oxymoron. Here’s Why.

Data Driven Decision Making is an Oxymoron. Here’s Why.

I admire the desire for any executive to use data driven decision making. On the surface, it is the responsible approach to avoid making costly decisions, especially since executives can directly influence hundreds and thousands […]
January 13, 2021
6 Strategies for Using Data to Make Decisions in Any Economy

6 Strategies for Using Data to Make Decisions in Any Economy

This article is an excerpt from my new ebook, The Hidden Data in Your Company. You can purchase the full ebook here. If you have ever watched any cooking shows, you’ll notice that all the relevant ingredients […]
January 6, 2021
Turning Data Into Actionable Insights Isn't as Complicated as You Think

Turning Data Into Actionable Insights Isn’t as Complicated as You Think

This article is an excerpt from my new ebook, The Hidden Data in Your Company. You can purchase the full ebook here. The COVID-19 pandemic brought back an idea from the 1930s: speakeasies. The difference […]
December 23, 2020
Renaissance

My 2021 Predictions: Unprecedented Surge, Crackdown of Big Tech and the Office Rennaisaince

As 2020 comes to an end, it seems like the world is breathing a collective sigh of relief. The pandemic isn’t over but we can see the finish line. This is why this is the […]
December 17, 2020
A Guide to User Behavior for CMOs and CROs

A Guide to User Behavior for CMOs and CROs

Companies sometimes view user behavior as a black box. The reality is that things don’t need to be complicated. Archimedes famously said that if you gave him a lever, he could move the world. I’ll […]
December 5, 2020
How Data-Driven is Your Marketing Strategy & Team?

How Data-Driven is Your Marketing Strategy & Team?

There’s an ever-increasing complexity in the world of marketing. Being able to sort through all the noise is one thing the best companies do consistently well. The lighthouse within the fog is your data. In […]
December 2, 2020
Designing a More Profitable & Sustainable App Monetization Strategy

Designing a More Profitable & Sustainable App Monetization Strategy

There’s no area more contentious than pricing. How your price your product seems to be one of the hardest decisions companies make, requiring the involvement of as many people as possible and complex models. In […]
November 25, 2020
The Best Companies Design for Behaviour Change. Are You?

The Best Companies Design for Behaviour Change. Are You?

Everything that we do is about behaviour change. From the moment we open our eyes in the morning to the moment when we fall asleep. What we don’t realize is that the best companies design […]
November 18, 2020
Why Is Spotify so Successful (Or Lessons From a $46 Billion Dollar Business)

Why Is Spotify so Successful (Or Lessons From a $46 Billion Business)

Long time readers of this blog know that I love Spotify. It is one of the few apps that I use every day, and I have paid for a premium subscription for years now. This […]
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