You’re always hearing about B2B and B2C, but I’m here to show you why these labels are no longer helpful and how to think about your customers in today’s world. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
The TV show Mad Men captured something that many marketing executives longed for: simpler days where marketing was all about being creative while sitting in a room smoking cigarettes. Unfortunately, those days are long gone and only exist on TV. The advertising executives of the 50s could afford to waste half of their budget on …
Teams can easily find themselves in a rabbit hole, unsure which way is up or down. This episode talks about the three rabbit holes that trip up companies the most. If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
Last week I watched The Matrix Resurrections, which occurs sometime after The Matrix Revolutions (released in 2003). The story of this fourth movie is meant to be a continuation of the first trilogy while trying to capture the nostalgia of seeing old characters like Neo and Trinity. To be honest, I don’t think the movie …
I’m seeing marketing teams split themselves into two camps: the classically-trained and the data-driven. What’s the right approach for your company? If you enjoyed this episode, be sure to subscribe and leave a rating within your favorite podcast platform, e.g., Apple Podcasts, Spotify, etc.
One of the most critical questions that Peter Drucker used to ask clients was: What Business Are You In? 70 years later, Drucker’s seemingly simple question is more relevant than ever. Executives realize that things change rapidly and that there’s an acceleration in the speed of change. When Peter Drucker started writing about management, it …