January 20, 2021
I admire the desire for any executive to use data driven decision making. On the surface, it is the responsible approach to avoid making costly decisions, especially since executives can directly influence hundreds and thousands […]
January 13, 2021
This article is an excerpt from my new ebook, The Hidden Data in Your Company. You can purchase the full ebook here. If you have ever watched any cooking shows, you’ll notice that all the relevant ingredients […]
January 6, 2021
This article is an excerpt from my new ebook, The Hidden Data in Your Company. You can purchase the full ebook here. The COVID-19 pandemic brought back an idea from the 1930s: speakeasies. The difference […]
December 23, 2020
As 2020 comes to an end, it seems like the world is breathing a collective sigh of relief. The pandemic isn’t over but we can see the finish line. This is why this is the […]
December 17, 2020
Companies sometimes view user behavior as a black box. The reality is that things don’t need to be complicated. Archimedes famously said that if you gave him a lever, he could move the world. I’ll […]
December 5, 2020
There’s an ever-increasing complexity in the world of marketing. Being able to sort through all the noise is one thing the best companies do consistently well. The lighthouse within the fog is your data. In […]
December 2, 2020
There’s no area more contentious than pricing. How your price your product seems to be one of the hardest decisions companies make, requiring the involvement of as many people as possible and complex models. In […]
November 25, 2020
Everything that we do is about behaviour change. From the moment we open our eyes in the morning to the moment when we fall asleep. What we don’t realize is that the best companies design […]
November 18, 2020
Long time readers of this blog know that I love Spotify. It is one of the few apps that I use every day, and I have paid for a premium subscription for years now. This […]