Ruben has helped us lay the proper analytics foundation for different projects by guiding us on the best practices of implementing tools like Segment, Mixpanel and Google Analytics. This foundation ensures that we are tracking the right metrics and are able to access the data that we need to make marketing and product decisions.

Richard

Marketing Director

Ruben helped our team get our data in order in GTM and GA. There were two tools that we had implemented internally but weren’t able to get much value out of them. Practico was able to help us understand how to accurately track data and how to get actionable insights.

Matt

Marketing Director

Ruben helped our engineering team stay focus on the thing we do very well: building a great product. They provided guidance on the best tools that would work for us over the long term and helped us understand the technical implications of tools like Segment.com. Ruben gave me the confidence that we were implementing data in the best way possible and we weren't going to shoot ourselves in the foot in the long run.

AJ

Founder

Ruben helped us understand how our app (Insights) was performing and how this would affect our redesign efforts. After launching our v2, we were able to see exactly how our users were adopting our new product and the impact of our redesign instead of assuming that something worked or didn't worked. He also served as trusted advisor for our company and always responded quickly to requests or questions.

Saisai

Product

Working with Ruben from Practico has been crucial to our business. He started by helping us audit our Google Analytics setup and found critical setup issues that affected our reporting. He then worked with us to sort through our data and helped us create our core reports while avoiding the sampling issue in Google Analytics. Having him as an expert resource made it easier for our team to understand exactly what our users were doing and how we could present this information to our stakeholders.

Chelsea

Marketing Manager

We had an absolute abundance of data available to us through and we didn't know what to do with it and we didn't know how to turn it from a lot of data into something really useful and tangible for us to learn as a business, but also for our customers to learn. Ruben helped us create dashboards for our own business insights but also for our vendors and our users. I'm sure we'll work with you again in the future.

Orrin

CTO

Ruben is quite simply a Mixpanel Guru and Analytics wiz. Extremely professional, very knowledgeable, and just amazingly helpful guy who will ensure you get your Mixpanel and Segment (or any other tool) tracking configured the right way, as trust me, it's so easy to make mistakes and put your data in a bad format.

Simon

Growth Manager

Ruben answered not only all of my questions, but helped me identify blind spots with my current setup (unknown unknowns). He helped me create an action plan on how to best move forward with our implementation, to get the best return on our time.I'm extremely happy with the results.

David

Founder

Ruben always delivered at least as much as expected, but almost always more than expected. I'm not a founder here, but I've been a serial founder my whole life, and those people who do that are the ones you like to surround yourself with. So that's where the success comes from. So it's been a great help and a blessing, I'd say, to have you around.

Blair Ryan

VP Digital Operations

Before we got hooked up with Ruben, we had several questions that we were trying to figure out and didn't have complete confidence in the decisions we were making. We need an expert and Ruben was a fantastic partner. We achieved all of what we outlined in the project, and we're very happy with the results.

Hunter Hillegas

CTO

Ruben was essential for our implementation of a fully functioning analytics program within our company. Without our own in-house data expert, we could not have set up our analytics program without Practico. They started by helping us to analyze all the metrics we were currently tracking across the company, and what data we wished we were tracking. They then helped us to drill down and determine which metrics were essential for the stage of growth we were at. Finally, they helped us to design an automated system for tracking the data from all the disparate sources that our B to C company was dealing with. I cannot recommend them more highly.

Chris Boas

Founder

Immediately we saw this significant buy-in from the organization and just consistent usage of the reports we were building. Our clients are happy with the type of insights and answers they're getting from their data.

Hiba Ganta

Product

Before working with Ruben, we had some data in our admin panel but did not have all the KPIs we wanted and needed. No dashboards, no KPIs, a little bit of Mixpanel, and just our numbers.

Ruben helped us with the planning, strategy, and implementation of our data tools and dashboard. We selected all the tools in a modern data stack and worked on getting everything connected.

We have a much clearer picture of how our product is doing out in the market. So some of the numbers are just more of a confirmation of our feeling, but there are a lot of figures and then KPIs, which are more of a surprise that we didn't know.

Radan Dabetic

Product

Ruben helped us understand the weaknesses in how our team was making decisions using data and prepared a strategy that would allow us to solve these challenges and level up your decision-making capabilities. I would highly recommend Ruben to any company that needs an outside perspective on how to solve critical issues like hiring the right people and selecting the right technology.

Sam Magnant

Finance & Strategy